Compare Looker and Microsoft Power BI Embedded 
At a Glance
Market Segments
Looker
Mid-Market (62.7% of reviews)Microsoft Power BI Embedded
Mid-Market (40.8% of reviews)Entry-Level Pricing
Looker
No pricing availableMicrosoft Power BI Embedded
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Marketing Analytics
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Looker vs Microsoft Power BI Embedded
When assessing the two solutions, reviewers found them equally easy to use and set up. However, reviewers preferred the ease of administration and doing business with Looker overall.
- Reviewers felt that Microsoft Power BI Embedded meets the needs of their business better than Looker.
- When comparing quality of ongoing product support, reviewers felt that Looker is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Looker over Microsoft Power BI Embedded.
Pricing
Entry-Level Pricing
Looker
No pricing availableMicrosoft Power BI Embedded
No pricing availableFree Trial
Looker
Free Trial is available
Microsoft Power BI Embedded
No trial information availableRatings
Meets Requirements
8.7
909
9.0
78
Ease of Use
8.2
909
8.2
78
Ease of Setup
8.0
389
8.0
25
Ease of Admin
8.3
359
8.2
24
Quality of Support
8.8
761
8.5
71
Has the product been a good partner in doing business?
8.9
337
8.3
24
Product Direction (% positive)
8.7
842
8.4
78
Features by Category
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.2
466
|
Verified
8.3
56
|
Verified
8.2
507
|
Verified
9.4
58
|
Verified
8.2
380
|
Verified
8.8
54
|
Verified
8.7
506
|
Verified
9.3
58
|
Verified
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.2
466
|
Verified
8.3
56
|
Verified
8.2
507
|
Verified
9.4
58
|
Verified
8.2
380
|
Verified
8.8
54
|
Verified
8.7
506
|
Verified
9.3
58
|
Verified
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
8.7
490
|
Verified
8.7
59
|
Verified
8.5
469
|
Verified
8.7
56
|
Verified
8.1
471
|
Verified
8.3
47
8.3
445
|
Verified
8.3
57
|
Verified
7.7
360
|
Verified
Feature Not Available
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
8.7
490
|
Verified
8.7
59
|
Verified
8.5
469
|
Verified
8.7
56
|
Verified
8.1
471
|
Verified
8.3
47
8.3
445
|
Verified
8.3
57
|
Verified
7.7
360
|
Verified
Feature Not Available
Advanced Analytics
7.6
291
|
Verified
Not enough data
8.4
488
|
Verified
Not enough data
8.1
374
|
Verified
Not enough data
Advanced Analytics
7.6
291
|
Verified
Not enough data
8.4
488
|
Verified
Not enough data
8.1
374
|
Verified
Not enough data
Building Reports
8.3
261
|
Verified
8.8
43
8.5
270
|
Verified
8.6
46
|
Verified
8.1
237
|
Verified
8.4
40
|
Verified
8.2
212
|
Verified
8.5
41
|
Verified
Building Reports
8.3
261
|
Verified
8.8
43
8.5
270
|
Verified
8.6
46
|
Verified
8.1
237
|
Verified
8.4
40
|
Verified
8.2
212
|
Verified
8.5
41
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.2
466
|
Verified
8.3
56
|
Verified
8.2
507
|
Verified
9.4
58
|
Verified
8.2
380
|
Verified
8.8
54
|
Verified
8.7
506
|
Verified
9.3
58
|
Verified
Data Preparation
8.4
202
|
Verified
Not enough data
8.4
182
|
Verified
Not enough data
Data Modeling and Blending
8.6
233
|
Verified
Not enough data
8.7
250
|
Verified
Not enough data
8.4
231
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
8.7
490
|
Verified
8.7
59
|
Verified
8.5
469
|
Verified
8.7
56
|
Verified
8.1
471
|
Verified
8.3
47
8.3
445
|
Verified
8.3
57
|
Verified
7.7
360
|
Verified
Feature Not Available
Advanced Analytics
7.6
291
|
Verified
Not enough data
8.4
488
|
Verified
Not enough data
8.1
374
|
Verified
Not enough data
Building Reports
8.3
261
|
Verified
8.8
43
8.5
270
|
Verified
8.6
46
|
Verified
8.1
237
|
Verified
8.4
40
|
Verified
8.2
212
|
Verified
8.5
41
|
Verified
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.2
466
|
Verified
8.3
56
|
Verified
8.2
507
|
Verified
9.4
58
|
Verified
8.2
380
|
Verified
8.8
54
|
Verified
8.7
506
|
Verified
9.3
58
|
Verified
Reports
8.2
20
Not enough data
7.9
20
Not enough data
7.9
18
Not enough data
Generative AI
6.6
17
Not enough data
7.3
17
Not enough data
Visualization
8.5
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
Data Updates
8.2
19
Not enough data
8.3
19
Not enough data
Collaboration
7.8
20
Not enough data
8.1
20
Not enough data
7.8
18
Not enough data
Data Updates
8.3
43
Not enough data
7.9
48
Not enough data
8.3
51
Not enough data
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.2
466
|
Verified
8.3
56
|
Verified
8.2
507
|
Verified
9.4
58
|
Verified
8.2
380
|
Verified
8.8
54
|
Verified
8.7
506
|
Verified
9.3
58
|
Verified
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
8.7
490
|
Verified
8.7
59
|
Verified
8.5
469
|
Verified
8.7
56
|
Verified
8.1
471
|
Verified
8.3
47
8.3
445
|
Verified
8.3
57
|
Verified
7.7
360
|
Verified
Feature Not Available
Building Reports
8.3
261
|
Verified
8.8
43
8.5
270
|
Verified
8.6
46
|
Verified
8.1
237
|
Verified
8.4
40
|
Verified
8.2
212
|
Verified
8.5
41
|
Verified
Metrics
8.9
183
Not enough data
8.6
186
Not enough data
8.4
172
Not enough data
8.3
175
Not enough data
8.4
163
Not enough data
8.3
174
Not enough data
8.5
168
Not enough data
8.6
178
Not enough data
8.4
172
Not enough data
Reporting
8.4
191
Not enough data
Feature Not Available
Not enough data
8.7
191
Not enough data
8.6
193
Not enough data
8.2
150
Not enough data
8.6
156
Not enough data
9.0
204
Not enough data
Other
8.7
176
Not enough data
8.7
161
Not enough data
8.5
152
Not enough data
8.8
164
Not enough data
8.8
158
Not enough data
8.4
130
Not enough data
8.4
142
Not enough data
Administration
8.6
170
Not enough data
8.6
149
Not enough data
8.6
197
Not enough data
8.7
192
Not enough data
Data Sourcing
8.8
172
Not enough data
8.8
188
Not enough data
8.6
156
Not enough data
8.8
193
Not enough data
8.7
177
Not enough data
Predictive Analytics
8.4
121
Not enough data
8.3
118
Not enough data
8.2
117
Not enough data
8.2
135
Not enough data
Sales Management
8.4
132
Not enough data
8.3
111
Not enough data
8.8
144
Not enough data
8.7
142
Not enough data
Marketing Operations
8.6
181
|
Verified
Not enough data
8.7
201
|
Verified
Not enough data
8.7
186
|
Verified
Not enough data
9.0
204
|
Verified
Not enough data
8.5
90
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.7
189
|
Verified
Not enough data
8.9
219
|
Verified
Not enough data
8.5
172
|
Verified
Not enough data
8.5
174
|
Verified
Not enough data
8.5
161
|
Verified
Not enough data
7.9
83
|
Verified
Not enough data
Categories
Categories
Shared Categories
Looker and Microsoft Power BI Embedded are categorized as Embedded Business Intelligence
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Analytics Platforms, Digital Analytics, and Data Visualization
Microsoft Power BI Embedded has no unique categories
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Power BI Embedded
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.8%
Information Technology and Services
10.6%
Marketing and Advertising
7.8%
Financial Services
7.7%
Internet
6.9%
Other
55.2%
Information Technology and Services
16.3%
Education Management
6.1%
Computer Software
6.1%
Hospital & Health Care
5.1%
Banking
4.1%
Other
62.2%
Most Helpful Reviews
Looker
Most Helpful Favorable Review
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Most Helpful Critical Review
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Microsoft Power BI Embedded
Most Helpful Favorable Review
Verified User in Computer Software
The ability to visualize and create reports in rich personalized dashboards to help make business decisions. I love that the PowerBi app allows integration with other third party apps to impove the experience and efficiencies. The application is lighting...
Most Helpful Critical Review
Manmeet B.
Verified User in Information Technology and Services
We can just represent but feature like powerbi web services are not as easily available. Also the performance is highly affected moving from web Services to embedded.
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Verified User in Computer Software
The ability to visualize and create reports in rich personalized dashboards to help make business decisions. I love that the PowerBi app allows integration with other third party apps to impove the experience and efficiencies. The application is lighting...
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Manmeet B.
Verified User in Information Technology and Services
We can just represent but feature like powerbi web services are not as easily available. Also the performance is highly affected moving from web Services to embedded.
Discussions
Best way to start on visualizations?
2 comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Is looker an ETL tool?
2 comments
RG
No, Looker is not an ELT tool. It’s a business intelligence and data visualization platform. ELT (Extract, Load, Transform) tools are used to move and...Read more
Which databases does Looker work with?
1 comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
What is the difference between Power BI and Power BI embedded?
1 comment
AC
Power BI is for folks who want to create and analyze reports directly in the Power BI service. It's user-friendly and great for in-house data visualization....Read more
Microsoft Power BI Embedded has no more discussions with answers
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