Compare Looker, Microsoft Power BI Embedded, and Zoho Analytics 
At a Glance
Market Segments
Looker
Mid-Market (62.7% of reviews)Microsoft Power BI Embedded
Mid-Market (40.8% of reviews)Zoho Analytics
Small-Business (49.5% of reviews)Entry-Level Pricing
Looker
No pricing availableMicrosoft Power BI Embedded
No pricing availableZoho Analytics
$575 per monthFeatured Products
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(49)
Marketing Analytics
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View over 30 comparative metrics based on real-user reviews for your selected products below. Rating comparisons include pricing, popular features, ease of use, and more. Popular alternatives and user discussions are also available to explore additional comparisons or questions.
Pricing
Entry-Level Pricing
Looker
No pricing availableMicrosoft Power BI Embedded
No pricing availableZoho Analytics
Enterprise
$575
per month
50 million rows, 50 users.
- All features in Premium plan
- 5x performance
- Live chat support
Free Trial
Looker
Free Trial is available
Microsoft Power BI Embedded
No trial information availableZoho Analytics
Free Trial is available
Ratings
Meets Requirements
8.7
909
9.0
78
8.3
272
Ease of Use
8.2
909
8.2
78
8.1
274
Ease of Setup
8.0
389
8.0
25
8.0
146
Ease of Admin
8.3
359
8.2
24
8.3
144
Quality of Support
8.8
761
8.5
71
8.0
252
Has the product been a good partner in doing business?
8.9
337
8.3
24
8.6
138
Product Direction (% positive)
8.7
842
8.4
78
8.8
273
Features by Category
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.0
158
|
Verified
8.2
466
|
Verified
8.3
56
|
Verified
8.0
146
|
Verified
8.2
507
|
Verified
9.4
58
|
Verified
8.5
158
|
Verified
8.2
380
|
Verified
8.8
54
|
Verified
8.1
100
8.7
506
|
Verified
9.3
58
|
Verified
8.3
155
|
Verified
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.0
158
|
Verified
8.2
466
|
Verified
8.3
56
|
Verified
8.0
146
|
Verified
8.2
507
|
Verified
9.4
58
|
Verified
8.5
158
|
Verified
8.2
380
|
Verified
8.8
54
|
Verified
8.1
100
8.7
506
|
Verified
9.3
58
|
Verified
8.3
155
|
Verified
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
8.2
148
|
Verified
8.7
490
|
Verified
8.7
59
|
Verified
8.3
153
|
Verified
8.5
469
|
Verified
8.7
56
|
Verified
7.9
141
|
Verified
8.1
471
|
Verified
8.3
47
7.8
140
|
Verified
8.3
445
|
Verified
8.3
57
|
Verified
7.8
131
|
Verified
7.7
360
|
Verified
Feature Not Available
7.6
108
|
Verified
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
8.2
148
|
Verified
8.7
490
|
Verified
8.7
59
|
Verified
8.3
153
|
Verified
8.5
469
|
Verified
8.7
56
|
Verified
7.9
141
|
Verified
8.1
471
|
Verified
8.3
47
7.8
140
|
Verified
8.3
445
|
Verified
8.3
57
|
Verified
7.8
131
|
Verified
7.7
360
|
Verified
Feature Not Available
7.6
108
|
Verified
Advanced Analytics
7.6
291
|
Verified
Not enough data
8.3
77
8.4
488
|
Verified
Not enough data
8.5
146
8.1
374
|
Verified
Not enough data
7.8
116
Advanced Analytics
7.6
291
|
Verified
Not enough data
8.3
77
8.4
488
|
Verified
Not enough data
8.5
146
8.1
374
|
Verified
Not enough data
7.8
116
Building Reports
8.3
261
|
Verified
8.8
43
8.0
119
|
Verified
8.5
270
|
Verified
8.6
46
|
Verified
8.0
112
|
Verified
8.1
237
|
Verified
8.4
40
|
Verified
8.1
106
|
Verified
8.2
212
|
Verified
8.5
41
|
Verified
8.1
98
|
Verified
Building Reports
8.3
261
|
Verified
8.8
43
8.0
119
|
Verified
8.5
270
|
Verified
8.6
46
|
Verified
8.0
112
|
Verified
8.1
237
|
Verified
8.4
40
|
Verified
8.1
106
|
Verified
8.2
212
|
Verified
8.5
41
|
Verified
8.1
98
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.0
158
|
Verified
8.2
466
|
Verified
8.3
56
|
Verified
8.0
146
|
Verified
8.2
507
|
Verified
9.4
58
|
Verified
8.5
158
|
Verified
8.2
380
|
Verified
8.8
54
|
Verified
8.1
100
8.7
506
|
Verified
9.3
58
|
Verified
8.3
155
|
Verified
Data Preparation
8.4
202
|
Verified
Not enough data
8.1
69
8.4
182
|
Verified
Not enough data
Feature Not Available
Data Modeling and Blending
8.6
233
|
Verified
Not enough data
8.2
71
8.7
250
|
Verified
Not enough data
8.4
78
8.4
231
|
Verified
Not enough data
8.2
70
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Feature Not Available
Not enough data
Feature Not Available
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
8.2
148
|
Verified
8.7
490
|
Verified
8.7
59
|
Verified
8.3
153
|
Verified
8.5
469
|
Verified
8.7
56
|
Verified
7.9
141
|
Verified
8.1
471
|
Verified
8.3
47
7.8
140
|
Verified
8.3
445
|
Verified
8.3
57
|
Verified
7.8
131
|
Verified
7.7
360
|
Verified
Feature Not Available
7.6
108
|
Verified
Advanced Analytics
7.6
291
|
Verified
Not enough data
8.3
77
8.4
488
|
Verified
Not enough data
8.5
146
8.1
374
|
Verified
Not enough data
7.8
116
Building Reports
8.3
261
|
Verified
8.8
43
8.0
119
|
Verified
8.5
270
|
Verified
8.6
46
|
Verified
8.0
112
|
Verified
8.1
237
|
Verified
8.4
40
|
Verified
8.1
106
|
Verified
8.2
212
|
Verified
8.5
41
|
Verified
8.1
98
|
Verified
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.0
158
|
Verified
8.2
466
|
Verified
8.3
56
|
Verified
8.0
146
|
Verified
8.2
507
|
Verified
9.4
58
|
Verified
8.5
158
|
Verified
8.2
380
|
Verified
8.8
54
|
Verified
8.1
100
8.7
506
|
Verified
9.3
58
|
Verified
8.3
155
|
Verified
Reports
8.2
20
Not enough data
Not enough data
7.9
20
Not enough data
Not enough data
7.9
18
Not enough data
Not enough data
Generative AI
6.6
17
Not enough data
Not enough data
7.3
17
Not enough data
Not enough data
Visualization
8.5
20
Not enough data
Not enough data
8.5
20
Not enough data
Not enough data
8.5
20
Not enough data
Not enough data
8.3
20
Not enough data
Not enough data
Data Updates
8.2
19
Not enough data
Not enough data
8.3
19
Not enough data
Not enough data
Collaboration
7.8
20
Not enough data
Not enough data
8.1
20
Not enough data
Not enough data
7.8
18
Not enough data
Not enough data
Data Updates
8.3
43
Not enough data
Not enough data
7.9
48
Not enough data
Not enough data
8.3
51
Not enough data
Not enough data
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.0
158
|
Verified
8.2
466
|
Verified
8.3
56
|
Verified
8.0
146
|
Verified
8.2
507
|
Verified
9.4
58
|
Verified
8.5
158
|
Verified
8.2
380
|
Verified
8.8
54
|
Verified
8.1
100
8.7
506
|
Verified
9.3
58
|
Verified
8.3
155
|
Verified
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
8.2
148
|
Verified
8.7
490
|
Verified
8.7
59
|
Verified
8.3
153
|
Verified
8.5
469
|
Verified
8.7
56
|
Verified
7.9
141
|
Verified
8.1
471
|
Verified
8.3
47
7.8
140
|
Verified
8.3
445
|
Verified
8.3
57
|
Verified
7.8
131
|
Verified
7.7
360
|
Verified
Feature Not Available
7.6
108
|
Verified
Building Reports
8.3
261
|
Verified
8.8
43
8.0
119
|
Verified
8.5
270
|
Verified
8.6
46
|
Verified
8.0
112
|
Verified
8.1
237
|
Verified
8.4
40
|
Verified
8.1
106
|
Verified
8.2
212
|
Verified
8.5
41
|
Verified
8.1
98
|
Verified
Metrics
8.9
183
Not enough data
Not enough data
8.6
186
Not enough data
Not enough data
8.4
172
Not enough data
Not enough data
8.3
175
Not enough data
Not enough data
8.4
163
Not enough data
Not enough data
8.3
174
Not enough data
Not enough data
8.5
168
Not enough data
Not enough data
8.6
178
Not enough data
Not enough data
8.4
172
Not enough data
Not enough data
Reporting
8.4
191
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
8.7
191
Not enough data
Not enough data
8.6
193
Not enough data
Not enough data
8.2
150
Not enough data
Not enough data
8.6
156
Not enough data
Not enough data
9.0
204
Not enough data
Not enough data
Other
8.7
176
Not enough data
Not enough data
8.7
161
Not enough data
Not enough data
8.5
152
Not enough data
Not enough data
8.8
164
Not enough data
Not enough data
8.8
158
Not enough data
Not enough data
8.4
130
Not enough data
Not enough data
8.4
142
Not enough data
Not enough data
Administration
8.6
170
Not enough data
Not enough data
8.6
149
Not enough data
Not enough data
8.6
197
Not enough data
Not enough data
8.7
192
Not enough data
Not enough data
Data Sourcing
8.8
172
Not enough data
8.4
51
8.8
188
Not enough data
8.5
53
8.6
156
Not enough data
8.3
47
8.8
193
Not enough data
8.5
53
8.7
177
Not enough data
8.3
49
Predictive Analytics
8.4
121
Not enough data
7.9
45
8.3
118
Not enough data
7.7
43
8.2
117
Not enough data
7.8
45
8.2
135
Not enough data
7.9
45
Sales Management
8.4
132
Not enough data
8.1
45
8.3
111
Not enough data
Feature Not Available
8.8
144
Not enough data
8.3
51
8.7
142
Not enough data
8.4
52
Marketing Operations
8.6
181
|
Verified
Not enough data
Not enough data
8.7
201
|
Verified
Not enough data
Not enough data
8.7
186
|
Verified
Not enough data
Not enough data
9.0
204
|
Verified
Not enough data
Not enough data
8.5
90
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Campaign Activity
8.7
189
|
Verified
Not enough data
Not enough data
8.9
219
|
Verified
Not enough data
Not enough data
8.5
172
|
Verified
Not enough data
Not enough data
8.5
174
|
Verified
Not enough data
Not enough data
8.5
161
|
Verified
Not enough data
Not enough data
7.9
83
|
Verified
Not enough data
Not enough data
Categories
Categories
Shared Categories
Looker, Microsoft Power BI Embedded, and Zoho Analytics are categorized as Embedded Business Intelligence
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Analytics Platforms, Digital Analytics, and Data Visualization
Microsoft Power BI Embedded has no unique categories
Zoho Analytics is categorized as Analytics Platforms and Sales Analytics
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Power BI Embedded
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.8%
Information Technology and Services
10.6%
Marketing and Advertising
7.8%
Financial Services
7.7%
Internet
6.9%
Other
55.2%
Information Technology and Services
16.3%
Education Management
6.1%
Computer Software
6.1%
Hospital & Health Care
5.1%
Banking
4.1%
Other
62.2%
Information Technology and Services
19.5%
Computer Software
9.9%
Financial Services
5.3%
Education Management
5.0%
Management Consulting
4.3%
Other
56.1%
Most Helpful Reviews
Looker
Most Helpful Favorable Review
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Most Helpful Critical Review
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Microsoft Power BI Embedded
Most Helpful Favorable Review
Verified User in Computer Software
The ability to visualize and create reports in rich personalized dashboards to help make business decisions. I love that the PowerBi app allows integration with other third party apps to impove the experience and efficiencies. The application is lighting...
Most Helpful Critical Review
Manmeet B.
Verified User in Information Technology and Services
We can just represent but feature like powerbi web services are not as easily available. Also the performance is highly affected moving from web Services to embedded.
Zoho Analytics
Most Helpful Favorable Review
Martin R.
Verified User in Professional Training & Coaching
Data is automatically pulled and presented in powerful dashboards for us to identify new courses of action. We use it analyse data mainly from Zoho CRM and Zoho Projects. Both systems include limited reporting with little visual representation. The set up...
Most Helpful Critical Review
Jeffery G.
Verified User in Non-Profit Organization Management
Sometimes the processing speeds are slow and the platform can be glitchy at times. Also, change the name! It is hard to be taken seriously with a name like "Zoho."
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Verified User in Computer Software
The ability to visualize and create reports in rich personalized dashboards to help make business decisions. I love that the PowerBi app allows integration with other third party apps to impove the experience and efficiencies. The application is lighting...
Martin R.
Verified User in Professional Training & Coaching
Data is automatically pulled and presented in powerful dashboards for us to identify new courses of action. We use it analyse data mainly from Zoho CRM and Zoho Projects. Both systems include limited reporting with little visual representation. The set up...
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Manmeet B.
Verified User in Information Technology and Services
We can just represent but feature like powerbi web services are not as easily available. Also the performance is highly affected moving from web Services to embedded.
Jeffery G.
Verified User in Non-Profit Organization Management
Sometimes the processing speeds are slow and the platform can be glitchy at times. Also, change the name! It is hard to be taken seriously with a name like "Zoho."
Alternatives
Discussions
Best way to start on visualizations?
2 comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Is looker an ETL tool?
2 comments
RG
No, Looker is not an ELT tool. It’s a business intelligence and data visualization platform. ELT (Extract, Load, Transform) tools are used to move and...Read more
Which databases does Looker work with?
1 comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
What is the difference between Power BI and Power BI embedded?
1 comment
AC
Power BI is for folks who want to create and analyze reports directly in the Power BI service. It's user-friendly and great for in-house data visualization....Read more
Microsoft Power BI Embedded has no more discussions with answers
How much does Zoho Reports cost?
1 comment
Official Response from Zoho Analytics
The pricing for Zoho Reports starts at $50/month (supports 5 users, 500,000 rows & unlimited reporting databases in the account). There are various plans...Read more
How secure is my data in Zoho Reports?
1 comment
Official Response from Zoho Analytics
At Zoho, we give utmost importance to ensure our customers' data is both safe and secure. We have very stringent processes and systems in place to ensure the...Read more
What type of reports can be created in Zoho Reports?
1 comment
Official Response from Zoho Analytics
Zoho Reports supports a wide variety of report creation options.
Charts: Allows you to create any type of chart/graph. Chart types include line,...Read more
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