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At a Glance
Star Rating
Microsoft Power BI Embedded
Microsoft Power BI Embedded
Market Segments
Looker
Looker
Mid-Market (62.7% of reviews)Information
Microsoft Power BI Embedded
Microsoft Power BI Embedded
Mid-Market (40.8% of reviews)Information
Chartio
Chartio
Mid-Market (61.0% of reviews)Information
Entry-Level Pricing
Looker
Looker
No pricing available
Microsoft Power BI Embedded
Microsoft Power BI Embedded
No pricing available
Chartio
Chartio
$40 per user/month
Featured Products

Compare Products

View over 30 comparative metrics based on real-user reviews for your selected products below. Rating comparisons include pricing, popular features, ease of use, and more. Popular alternatives and user discussions are also available to explore additional comparisons or questions.

Pricing
Entry-Level Pricing
Looker
No pricing available
Microsoft Power BI Embedded
No pricing available
Chartio
Startup
$40
per user/month
Browse all 3 pricing plans
Free Trial
Looker
Free Trial is available
Microsoft Power BI Embedded
No trial information available
Chartio
Free Trial is available
Ratings
Meets Requirements
8.7
909
9.0
78
8.7
259
Ease of Use
8.2
909
8.2
78
8.8
262
Ease of Setup
8.0
389
8.0
25
8.9
125
Ease of Admin
8.3
359
8.2
24
8.6
128
Quality of Support
8.8
761
8.5
71
8.9
218
Has the product been a good partner in doing business?
8.9
337
8.3
24
9.1
120
Product Direction (% positive)
8.7
842
8.4
78
8.6
255
Features by Category
8.0
16,856
8.0
2,340
8.0
5,284
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.6
184
8.2
466
|
Verified
8.3
56
|
Verified
8.1
156
8.2
507
|
Verified
9.4
58
|
Verified
8.6
192
8.2
380
|
Verified
8.8
54
|
Verified
8.1
117
8.7
506
|
Verified
9.3
58
|
Verified
9.0
192
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.6
184
8.2
466
|
Verified
8.3
56
|
Verified
8.1
156
8.2
507
|
Verified
9.4
58
|
Verified
8.6
192
8.2
380
|
Verified
8.8
54
|
Verified
8.1
117
8.7
506
|
Verified
9.3
58
|
Verified
9.0
192
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
8.6
155
8.7
490
|
Verified
8.7
59
|
Verified
8.7
167
8.5
469
|
Verified
8.7
56
|
Verified
7.9
144
8.1
471
|
Verified
8.3
47
7.6
137
8.3
445
|
Verified
8.3
57
|
Verified
7.7
140
7.7
360
|
Verified
Feature Not Available
7.5
100
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
8.6
155
8.7
490
|
Verified
8.7
59
|
Verified
8.7
167
8.5
469
|
Verified
8.7
56
|
Verified
7.9
144
8.1
471
|
Verified
8.3
47
7.6
137
8.3
445
|
Verified
8.3
57
|
Verified
7.7
140
7.7
360
|
Verified
Feature Not Available
7.5
100
Advanced Analytics
7.6
291
|
Verified
Not enough data
5.6
62
8.4
488
|
Verified
Not enough data
8.6
160
8.1
374
|
Verified
Not enough data
7.5
84
Advanced Analytics
7.6
291
|
Verified
Not enough data
5.6
62
8.4
488
|
Verified
Not enough data
8.6
160
8.1
374
|
Verified
Not enough data
7.5
84
Building Reports
8.3
261
|
Verified
8.8
43
8.5
87
8.5
270
|
Verified
8.6
46
|
Verified
8.1
75
8.1
237
|
Verified
8.4
40
|
Verified
8.3
79
8.2
212
|
Verified
8.5
41
|
Verified
7.7
43
Building Reports
8.3
261
|
Verified
8.8
43
8.5
87
8.5
270
|
Verified
8.6
46
|
Verified
8.1
75
8.1
237
|
Verified
8.4
40
|
Verified
8.3
79
8.2
212
|
Verified
8.5
41
|
Verified
7.7
43
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.0
8,306
6.0
896
8.0
2,365
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.6
184
8.2
466
|
Verified
8.3
56
|
Verified
8.1
156
8.2
507
|
Verified
9.4
58
|
Verified
8.6
192
8.2
380
|
Verified
8.8
54
|
Verified
8.1
117
8.7
506
|
Verified
9.3
58
|
Verified
9.0
192
Data Preparation
8.4
202
|
Verified
Not enough data
8.9
16
8.4
182
|
Verified
Not enough data
8.2
14
Data Modeling and Blending
8.6
233
|
Verified
Not enough data
8.4
21
8.7
250
|
Verified
Not enough data
8.4
21
8.4
231
|
Verified
Not enough data
8.9
19
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Feature Not Available
Not enough data
Feature Not Available
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
8.6
155
8.7
490
|
Verified
8.7
59
|
Verified
8.7
167
8.5
469
|
Verified
8.7
56
|
Verified
7.9
144
8.1
471
|
Verified
8.3
47
7.6
137
8.3
445
|
Verified
8.3
57
|
Verified
7.7
140
7.7
360
|
Verified
Feature Not Available
7.5
100
Advanced Analytics
7.6
291
|
Verified
Not enough data
5.6
62
8.4
488
|
Verified
Not enough data
8.6
160
8.1
374
|
Verified
Not enough data
7.5
84
Building Reports
8.3
261
|
Verified
8.8
43
8.5
87
8.5
270
|
Verified
8.6
46
|
Verified
8.1
75
8.1
237
|
Verified
8.4
40
|
Verified
8.3
79
8.2
212
|
Verified
8.5
41
|
Verified
7.7
43
8.0
2,772
2.0
286
3.0
893
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.6
184
8.2
466
|
Verified
8.3
56
|
Verified
8.1
156
8.2
507
|
Verified
9.4
58
|
Verified
8.6
192
8.2
380
|
Verified
8.8
54
|
Verified
8.1
117
8.7
506
|
Verified
9.3
58
|
Verified
9.0
192
Reports
8.2
20
Not enough data
Not enough data
7.9
20
Not enough data
Not enough data
7.9
18
Not enough data
Not enough data
Generative AI
6.6
17
Not enough data
Not enough data
7.3
17
Not enough data
Not enough data
Visualization
8.5
20
Not enough data
Not enough data
8.5
20
Not enough data
Not enough data
8.5
20
Not enough data
Not enough data
8.3
20
Not enough data
Not enough data
Data Updates
8.2
19
Not enough data
Not enough data
8.3
19
Not enough data
Not enough data
Collaboration
7.8
20
Not enough data
Not enough data
8.1
20
Not enough data
Not enough data
7.8
18
Not enough data
Not enough data
Data Updates
8.3
43
Not enough data
Not enough data
7.9
48
Not enough data
Not enough data
8.3
51
Not enough data
Not enough data
Embedded Business IntelligenceHide 15 FeaturesShow 15 Features
8.0
6,055
8.0
733
8.0
1,968
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.6
184
8.2
466
|
Verified
8.3
56
|
Verified
8.1
156
8.2
507
|
Verified
9.4
58
|
Verified
8.6
192
8.2
380
|
Verified
8.8
54
|
Verified
8.1
117
8.7
506
|
Verified
9.3
58
|
Verified
9.0
192
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
8.6
155
8.7
490
|
Verified
8.7
59
|
Verified
8.7
167
8.5
469
|
Verified
8.7
56
|
Verified
7.9
144
8.1
471
|
Verified
8.3
47
7.6
137
8.3
445
|
Verified
8.3
57
|
Verified
7.7
140
7.7
360
|
Verified
Feature Not Available
7.5
100
Building Reports
8.3
261
|
Verified
8.8
43
8.5
87
8.5
270
|
Verified
8.6
46
|
Verified
8.1
75
8.1
237
|
Verified
8.4
40
|
Verified
8.3
79
8.2
212
|
Verified
8.5
41
|
Verified
7.7
43
8.0
4,447
Not enough data
Not enough data
Metrics
8.9
183
Not enough data
Not enough data
8.6
186
Not enough data
Not enough data
8.4
172
Not enough data
Not enough data
8.3
175
Not enough data
Not enough data
8.4
163
Not enough data
Not enough data
8.3
174
Not enough data
Not enough data
8.5
168
Not enough data
Not enough data
8.6
178
Not enough data
Not enough data
8.4
172
Not enough data
Not enough data
Reporting
8.4
191
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
8.7
191
Not enough data
Not enough data
8.6
193
Not enough data
Not enough data
8.2
150
Not enough data
Not enough data
8.6
156
Not enough data
Not enough data
9.0
204
Not enough data
Not enough data
Other
8.7
176
Not enough data
Not enough data
8.7
161
Not enough data
Not enough data
8.5
152
Not enough data
Not enough data
8.8
164
Not enough data
Not enough data
8.8
158
Not enough data
Not enough data
8.4
130
Not enough data
Not enough data
8.4
142
Not enough data
Not enough data
Administration
8.6
170
Not enough data
Not enough data
8.6
149
Not enough data
Not enough data
8.6
197
Not enough data
Not enough data
8.7
192
Not enough data
Not enough data
9.0
1,906
Not enough data
Not enough data
Data Sourcing
8.8
172
Not enough data
Not enough data
8.8
188
Not enough data
Not enough data
8.6
156
Not enough data
Not enough data
8.8
193
Not enough data
Not enough data
8.7
177
Not enough data
Not enough data
Predictive Analytics
8.4
121
Not enough data
Not enough data
8.3
118
Not enough data
Not enough data
8.2
117
Not enough data
Not enough data
8.2
135
Not enough data
Not enough data
Sales Management
8.4
132
Not enough data
Not enough data
8.3
111
Not enough data
Not enough data
8.8
144
Not enough data
Not enough data
8.7
142
Not enough data
Not enough data
8.0
1,860
Not enough data
Not enough data
Marketing Operations
8.6
181
|
Verified
Not enough data
Not enough data
8.7
201
|
Verified
Not enough data
Not enough data
8.7
186
|
Verified
Not enough data
Not enough data
9.0
204
|
Verified
Not enough data
Not enough data
8.5
90
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Campaign Activity
8.7
189
|
Verified
Not enough data
Not enough data
8.9
219
|
Verified
Not enough data
Not enough data
8.5
172
|
Verified
Not enough data
Not enough data
8.5
174
|
Verified
Not enough data
Not enough data
8.5
161
|
Verified
Not enough data
Not enough data
7.9
83
|
Verified
Not enough data
Not enough data
Categories
Categories
Shared Categories
Looker
Looker
Microsoft Power BI Embedded
Microsoft Power BI Embedded
Chartio
Chartio
Looker, Microsoft Power BI Embedded, and Chartio share no categories
Unique Categories
Microsoft Power BI Embedded
Microsoft Power BI Embedded is categorized as Embedded Business Intelligence
Chartio
Chartio is categorized as Analytics Platforms
Reviews
Reviewers' Company Size
Looker
Looker
Small-Business(50 or fewer emp.)
16.7%
Mid-Market(51-1000 emp.)
62.7%
Enterprise(> 1000 emp.)
20.6%
Microsoft Power BI Embedded
Microsoft Power BI Embedded
Small-Business(50 or fewer emp.)
22.4%
Mid-Market(51-1000 emp.)
40.8%
Enterprise(> 1000 emp.)
36.7%
Chartio
Chartio
Small-Business(50 or fewer emp.)
33.9%
Mid-Market(51-1000 emp.)
61.0%
Enterprise(> 1000 emp.)
5.1%
Reviewers' Industry
Looker
Looker
Computer Software
11.8%
Information Technology and Services
10.6%
Marketing and Advertising
7.8%
Financial Services
7.7%
Internet
6.9%
Other
55.2%
Microsoft Power BI Embedded
Microsoft Power BI Embedded
Information Technology and Services
16.3%
Education Management
6.1%
Computer Software
6.1%
Hospital & Health Care
5.1%
Banking
4.1%
Other
62.2%
Chartio
Chartio
Internet
13.7%
Computer Software
13.0%
Information Technology and Services
11.6%
Marketing and Advertising
6.1%
Financial Services
5.8%
Other
49.8%
Most Helpful Reviews
Looker
Looker
Most Helpful Favorable Review
AC
Alan C.
Verified User in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Most Helpful Critical Review
Verified User
G
Verified User in Consumer Goods

Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...

Microsoft Power BI Embedded
Microsoft Power BI Embedded
Most Helpful Favorable Review
Verified User
G
Verified User in Computer Software

The ability to visualize and create reports in rich personalized dashboards to help make business decisions. I love that the PowerBi app allows integration with other third party apps to impove the experience and efficiencies. The application is lighting...

Most Helpful Critical Review
Manmeet B.
MB
Manmeet B.
Verified User in Information Technology and Services

We can just represent but feature like powerbi web services are not as easily available. Also the performance is highly affected moving from web Services to embedded.

Chartio
Chartio
Most Helpful Favorable Review
Asa P.
AP
Asa P.
Verified User in Pharmaceuticals

The speed at which I can access our data through Chartio has changed how I go about analytics. We were using an older version of Crystal for all our reporting needs, and we were just hand cuffed as it relates to our ability to access data. As the Director...

Most Helpful Critical Review
SQ
Sophia Q.
Verified User in Internet

Need to always write a custom query for each chart, which made it very hard to manage.

Discussions
Looker
Looker Discussions
Best way to start on visualizations?
2 comments
Aaron G.
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Is looker an ETL tool?
2 comments
Ramya G.
RG
No, Looker is not an ELT tool. It’s a business intelligence and data visualization platform. ELT (Extract, Load, Transform) tools are used to move and...Read more
Which databases does Looker work with?
1 comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
Microsoft Power BI Embedded
Microsoft Power BI Embedded Discussions
What is the difference between Power BI and Power BI embedded?
1 comment
Andres C.
AC
Power BI is for folks who want to create and analyze reports directly in the Power BI service. It's user-friendly and great for in-house data visualization....Read more
Monty the Mongoose crying
Microsoft Power BI Embedded has no more discussions with answers
Chartio
Chartio Discussions
How can I export my data?
1 comment
Ron K.
RK
All dashboards and reports have a download feature.Read more
Monty the Mongoose crying
Chartio has no more discussions with answers