Compare Looker, Microsoft Power BI Embedded, and Qlik Sense 
At a Glance
Market Segments
Looker
Mid-Market (62.7% of reviews)Microsoft Power BI Embedded
Mid-Market (40.8% of reviews)Qlik Sense
Enterprise (44.0% of reviews)Entry-Level Pricing
Looker
No pricing availableMicrosoft Power BI Embedded
No pricing availableQlik Sense
$30 USD/user/month. Billed Annually. Featured Products
Sponsored
InfiniGrow
(49)
Marketing Analytics
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Compare Products
View over 30 comparative metrics based on real-user reviews for your selected products below. Rating comparisons include pricing, popular features, ease of use, and more. Popular alternatives and user discussions are also available to explore additional comparisons or questions.
Pricing
Entry-Level Pricing
Looker
No pricing availableMicrosoft Power BI Embedded
No pricing availableQlik Sense
Qlik Sense® Business
$30
USD/user/month. Billed Annually.
SaaS solution to operationalize analytics across groups and teams.
Free Trial
Looker
Free Trial is available
Microsoft Power BI Embedded
No trial information availableQlik Sense
Free Trial is available
Ratings
Meets Requirements
8.7
909
9.0
78
8.5
592
Ease of Use
8.2
909
8.2
78
8.4
601
Ease of Setup
8.0
389
8.0
25
8.1
324
Ease of Admin
8.3
359
8.2
24
7.9
327
Quality of Support
8.8
761
8.5
71
8.0
540
Has the product been a good partner in doing business?
8.9
337
8.3
24
8.5
323
Product Direction (% positive)
8.7
842
8.4
78
8.3
572
Features by Category
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.3
412
|
Verified
8.2
466
|
Verified
8.3
56
|
Verified
8.3
389
|
Verified
8.2
507
|
Verified
9.4
58
|
Verified
8.5
423
|
Verified
8.2
380
|
Verified
8.8
54
|
Verified
8.3
328
|
Verified
8.7
506
|
Verified
9.3
58
|
Verified
8.8
420
|
Verified
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.3
412
|
Verified
8.2
466
|
Verified
8.3
56
|
Verified
8.3
389
|
Verified
8.2
507
|
Verified
9.4
58
|
Verified
8.5
423
|
Verified
8.2
380
|
Verified
8.8
54
|
Verified
8.3
328
|
Verified
8.7
506
|
Verified
9.3
58
|
Verified
8.8
420
|
Verified
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
8.3
351
|
Verified
8.7
490
|
Verified
8.7
59
|
Verified
8.7
406
|
Verified
8.5
469
|
Verified
8.7
56
|
Verified
8.5
395
|
Verified
8.1
471
|
Verified
8.3
47
8.4
390
|
Verified
8.3
445
|
Verified
8.3
57
|
Verified
7.9
338
|
Verified
7.7
360
|
Verified
Feature Not Available
7.4
299
|
Verified
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
8.3
351
|
Verified
8.7
490
|
Verified
8.7
59
|
Verified
8.7
406
|
Verified
8.5
469
|
Verified
8.7
56
|
Verified
8.5
395
|
Verified
8.1
471
|
Verified
8.3
47
8.4
390
|
Verified
8.3
445
|
Verified
8.3
57
|
Verified
7.9
338
|
Verified
7.7
360
|
Verified
Feature Not Available
7.4
299
|
Verified
Advanced Analytics
7.6
291
|
Verified
Not enough data
7.4
228
|
Verified
8.4
488
|
Verified
Not enough data
8.6
400
|
Verified
8.1
374
|
Verified
Not enough data
7.9
290
|
Verified
Advanced Analytics
7.6
291
|
Verified
Not enough data
7.4
228
|
Verified
8.4
488
|
Verified
Not enough data
8.6
400
|
Verified
8.1
374
|
Verified
Not enough data
7.9
290
|
Verified
Building Reports
8.3
261
|
Verified
8.8
43
8.7
246
|
Verified
8.5
270
|
Verified
8.6
46
|
Verified
8.8
240
|
Verified
8.1
237
|
Verified
8.4
40
|
Verified
8.1
205
|
Verified
8.2
212
|
Verified
8.5
41
|
Verified
7.9
179
|
Verified
Building Reports
8.3
261
|
Verified
8.8
43
8.7
246
|
Verified
8.5
270
|
Verified
8.6
46
|
Verified
8.8
240
|
Verified
8.1
237
|
Verified
8.4
40
|
Verified
8.1
205
|
Verified
8.2
212
|
Verified
8.5
41
|
Verified
7.9
179
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.3
412
|
Verified
8.2
466
|
Verified
8.3
56
|
Verified
8.3
389
|
Verified
8.2
507
|
Verified
9.4
58
|
Verified
8.5
423
|
Verified
8.2
380
|
Verified
8.8
54
|
Verified
8.3
328
|
Verified
8.7
506
|
Verified
9.3
58
|
Verified
8.8
420
|
Verified
Data Preparation
8.4
202
|
Verified
Not enough data
8.6
195
|
Verified
8.4
182
|
Verified
Not enough data
8.3
181
|
Verified
Data Modeling and Blending
8.6
233
|
Verified
Not enough data
8.8
219
|
Verified
8.7
250
|
Verified
Not enough data
9.2
222
|
Verified
8.4
231
|
Verified
Not enough data
8.9
215
|
Verified
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Feature Not Available
Not enough data
Feature Not Available
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
8.3
351
|
Verified
8.7
490
|
Verified
8.7
59
|
Verified
8.7
406
|
Verified
8.5
469
|
Verified
8.7
56
|
Verified
8.5
395
|
Verified
8.1
471
|
Verified
8.3
47
8.4
390
|
Verified
8.3
445
|
Verified
8.3
57
|
Verified
7.9
338
|
Verified
7.7
360
|
Verified
Feature Not Available
7.4
299
|
Verified
Advanced Analytics
7.6
291
|
Verified
Not enough data
7.4
228
|
Verified
8.4
488
|
Verified
Not enough data
8.6
400
|
Verified
8.1
374
|
Verified
Not enough data
7.9
290
|
Verified
Building Reports
8.3
261
|
Verified
8.8
43
8.7
246
|
Verified
8.5
270
|
Verified
8.6
46
|
Verified
8.8
240
|
Verified
8.1
237
|
Verified
8.4
40
|
Verified
8.1
205
|
Verified
8.2
212
|
Verified
8.5
41
|
Verified
7.9
179
|
Verified
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.3
412
|
Verified
8.2
466
|
Verified
8.3
56
|
Verified
8.3
389
|
Verified
8.2
507
|
Verified
9.4
58
|
Verified
8.5
423
|
Verified
8.2
380
|
Verified
8.8
54
|
Verified
8.3
328
|
Verified
8.7
506
|
Verified
9.3
58
|
Verified
8.8
420
|
Verified
Reports
8.2
20
Not enough data
Not enough data
7.9
20
Not enough data
Not enough data
7.9
18
Not enough data
Not enough data
Generative AI
6.6
17
Not enough data
Not enough data
7.3
17
Not enough data
Not enough data
Visualization
8.5
20
Not enough data
Not enough data
8.5
20
Not enough data
Not enough data
8.5
20
Not enough data
Not enough data
8.3
20
Not enough data
Not enough data
Data Updates
8.2
19
Not enough data
Not enough data
8.3
19
Not enough data
Not enough data
Collaboration
7.8
20
Not enough data
Not enough data
8.1
20
Not enough data
Not enough data
7.8
18
Not enough data
Not enough data
Data Updates
8.3
43
Not enough data
Not enough data
7.9
48
Not enough data
Not enough data
8.3
51
Not enough data
Not enough data
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.3
412
|
Verified
8.2
466
|
Verified
8.3
56
|
Verified
8.3
389
|
Verified
8.2
507
|
Verified
9.4
58
|
Verified
8.5
423
|
Verified
8.2
380
|
Verified
8.8
54
|
Verified
8.3
328
|
Verified
8.7
506
|
Verified
9.3
58
|
Verified
8.8
420
|
Verified
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
8.3
351
|
Verified
8.7
490
|
Verified
8.7
59
|
Verified
8.7
406
|
Verified
8.5
469
|
Verified
8.7
56
|
Verified
8.5
395
|
Verified
8.1
471
|
Verified
8.3
47
8.4
390
|
Verified
8.3
445
|
Verified
8.3
57
|
Verified
7.9
338
|
Verified
7.7
360
|
Verified
Feature Not Available
7.4
299
|
Verified
Building Reports
8.3
261
|
Verified
8.8
43
8.7
246
|
Verified
8.5
270
|
Verified
8.6
46
|
Verified
8.8
240
|
Verified
8.1
237
|
Verified
8.4
40
|
Verified
8.1
205
|
Verified
8.2
212
|
Verified
8.5
41
|
Verified
7.9
179
|
Verified
Metrics
8.9
183
Not enough data
Not enough data
8.6
186
Not enough data
Not enough data
8.4
172
Not enough data
Not enough data
8.3
175
Not enough data
Not enough data
8.4
163
Not enough data
Not enough data
8.3
174
Not enough data
Not enough data
8.5
168
Not enough data
Not enough data
8.6
178
Not enough data
Not enough data
8.4
172
Not enough data
Not enough data
Reporting
8.4
191
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
8.7
191
Not enough data
Not enough data
8.6
193
Not enough data
Not enough data
8.2
150
Not enough data
Not enough data
8.6
156
Not enough data
Not enough data
9.0
204
Not enough data
Not enough data
Other
8.7
176
Not enough data
Not enough data
8.7
161
Not enough data
Not enough data
8.5
152
Not enough data
Not enough data
8.8
164
Not enough data
Not enough data
8.8
158
Not enough data
Not enough data
8.4
130
Not enough data
Not enough data
8.4
142
Not enough data
Not enough data
Administration
8.6
170
Not enough data
Not enough data
8.6
149
Not enough data
Not enough data
8.6
197
Not enough data
Not enough data
8.7
192
Not enough data
Not enough data
Cartography
Not enough data
Not enough data
8.9
61
Not enough data
Not enough data
8.8
54
Not enough data
Not enough data
9.4
64
Not enough data
Not enough data
9.2
55
Analysis
Not enough data
Not enough data
8.8
55
Not enough data
Not enough data
8.9
55
Not enough data
Not enough data
8.9
55
Not enough data
Not enough data
9.0
57
Reporting
Not enough data
Not enough data
9.3
75
Not enough data
Not enough data
8.9
66
Not enough data
Not enough data
9.0
64
Responses
Not enough data
Not enough data
9.2
17
Not enough data
Not enough data
9.3
17
Not enough data
Not enough data
9.4
18
Not enough data
Not enough data
9.0
18
Not enough data
Not enough data
9.5
17
Platform
Not enough data
Not enough data
8.9
18
Not enough data
Not enough data
9.1
19
Not enough data
Not enough data
8.9
19
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
9.6
21
Not enough data
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Feature Not Available
Automation
Not enough data
Not enough data
9.1
13
Not enough data
Not enough data
8.7
13
Not enough data
Not enough data
9.0
13
Not enough data
Not enough data
9.1
13
Functionality
Not enough data
Not enough data
7.6
14
Not enough data
Not enough data
8.2
15
Not enough data
Not enough data
8.2
15
Administration
Not enough data
Not enough data
8.3
14
Not enough data
Not enough data
8.9
14
Not enough data
Not enough data
8.9
14
Data Sourcing
8.8
172
Not enough data
Not enough data
8.8
188
Not enough data
Not enough data
8.6
156
Not enough data
Not enough data
8.8
193
Not enough data
Not enough data
8.7
177
Not enough data
Not enough data
Predictive Analytics
8.4
121
Not enough data
Not enough data
8.3
118
Not enough data
Not enough data
8.2
117
Not enough data
Not enough data
8.2
135
Not enough data
Not enough data
Sales Management
8.4
132
Not enough data
Not enough data
8.3
111
Not enough data
Not enough data
8.8
144
Not enough data
Not enough data
8.7
142
Not enough data
Not enough data
Statistical Tool
Not enough data
Not enough data
8.7
67
Not enough data
Not enough data
8.6
62
Not enough data
Not enough data
8.3
64
Data Analysis
Not enough data
Not enough data
9.2
66
Not enough data
Not enough data
9.2
68
Decision Making
Not enough data
Not enough data
8.9
72
Not enough data
Not enough data
9.2
75
Not enough data
Not enough data
8.8
73
Not enough data
Not enough data
9.0
73
Generative AI
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Feature Not Available
Marketing Operations
8.6
181
|
Verified
Not enough data
Not enough data
8.7
201
|
Verified
Not enough data
Not enough data
8.7
186
|
Verified
Not enough data
Not enough data
9.0
204
|
Verified
Not enough data
Not enough data
8.5
90
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Campaign Activity
8.7
189
|
Verified
Not enough data
Not enough data
8.9
219
|
Verified
Not enough data
Not enough data
8.5
172
|
Verified
Not enough data
Not enough data
8.5
174
|
Verified
Not enough data
Not enough data
8.5
161
|
Verified
Not enough data
Not enough data
7.9
83
|
Verified
Not enough data
Not enough data
Categories
Categories
Shared Categories
Looker, Microsoft Power BI Embedded, and Qlik Sense are categorized as Embedded Business Intelligence
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Analytics Platforms, Digital Analytics, and Data Visualization
Microsoft Power BI Embedded has no unique categories
Qlik Sense is categorized as Location Intelligence, Chatbots, Productivity Bots, Analytics Platforms, Predictive Analytics, and Data Warehouse Automation
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Power BI Embedded
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Qlik Sense
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.8%
Information Technology and Services
10.6%
Marketing and Advertising
7.8%
Financial Services
7.7%
Internet
6.9%
Other
55.2%
Information Technology and Services
16.3%
Education Management
6.1%
Computer Software
6.1%
Hospital & Health Care
5.1%
Banking
4.1%
Other
62.2%
Information Technology and Services
10.9%
Computer Software
6.6%
Financial Services
5.8%
Hospital & Health Care
5.5%
Retail
5.2%
Other
66.0%
Most Helpful Reviews
Looker
Most Helpful Favorable Review
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Most Helpful Critical Review
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Microsoft Power BI Embedded
Most Helpful Favorable Review
Verified User in Computer Software
The ability to visualize and create reports in rich personalized dashboards to help make business decisions. I love that the PowerBi app allows integration with other third party apps to impove the experience and efficiencies. The application is lighting...
Most Helpful Critical Review
Manmeet B.
Verified User in Information Technology and Services
We can just represent but feature like powerbi web services are not as easily available. Also the performance is highly affected moving from web Services to embedded.
Qlik Sense
Most Helpful Favorable Review
Verified User in Computer Software
As an end user: - Filter once and have it apply to all of the visuals - Graphs and tables render quickly (I had a table that took about 10 minutes to refresh in an excel pivot table, and it only took about 2 seconds in QV) - Good looking UI - Emailed...
Most Helpful Critical Review
Verified User in Information Technology and Services
-It takes considerable effort to create a simple, good looking visualisation as there are a vast amount of options -Often, there is a requirement to work with the keyboard and code, which moves development of analysis to the IT side of the business -No...
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Verified User in Computer Software
The ability to visualize and create reports in rich personalized dashboards to help make business decisions. I love that the PowerBi app allows integration with other third party apps to impove the experience and efficiencies. The application is lighting...
Verified User in Computer Software
As an end user: - Filter once and have it apply to all of the visuals - Graphs and tables render quickly (I had a table that took about 10 minutes to refresh in an excel pivot table, and it only took about 2 seconds in QV) - Good looking UI - Emailed...
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Manmeet B.
Verified User in Information Technology and Services
We can just represent but feature like powerbi web services are not as easily available. Also the performance is highly affected moving from web Services to embedded.
Verified User in Information Technology and Services
-It takes considerable effort to create a simple, good looking visualisation as there are a vast amount of options -Often, there is a requirement to work with the keyboard and code, which moves development of analysis to the IT side of the business -No...
Alternatives
Discussions
Best way to start on visualizations?
2 comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Is looker an ETL tool?
2 comments
RG
No, Looker is not an ELT tool. It’s a business intelligence and data visualization platform. ELT (Extract, Load, Transform) tools are used to move and...Read more
Which databases does Looker work with?
1 comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
What is the difference between Power BI and Power BI embedded?
1 comment
AC
Power BI is for folks who want to create and analyze reports directly in the Power BI service. It's user-friendly and great for in-house data visualization....Read more
Microsoft Power BI Embedded has no more discussions with answers
Do you recommend switching to Qliksense?
3 comments
PM
Qliksense is pretty decent tool when it comes to Data Visualization and its script editor feature gives the developer the liberty on data manipulation.Read more
what is the best way to download all analysis images?
1 comment
DS
It depends on the tool you are using.
The best way is probably to use a reporting system (Qlik, Tableau, PowerBI, SiSense, Kibella, Kibana, etc) and have...Read more
What is the best way to deploy a chatbot with Qlik Sense?
1 comment
Official Response from Qlik Sense
Qlik Sense has a conversational analytics capability called "Insight Advisor Chat" which is available from September 2020. This will provide you with a...Read more
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