Compare Looker, Microsoft Power BI Embedded, and Tableau 
At a Glance
Market Segments
Looker
Mid-Market (62.7% of reviews)Microsoft Power BI Embedded
Mid-Market (40.8% of reviews)Tableau
Enterprise (44.6% of reviews)Entry-Level Pricing
Looker
No pricing availableMicrosoft Power BI Embedded
No pricing availableTableau
$70.00 1 User Per MonthFeatured Products
Sponsored
InfiniGrow
(49)
Marketing Analytics
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Compare Products
View over 30 comparative metrics based on real-user reviews for your selected products below. Rating comparisons include pricing, popular features, ease of use, and more. Popular alternatives and user discussions are also available to explore additional comparisons or questions.
Pricing
Entry-Level Pricing
Looker
No pricing availableMicrosoft Power BI Embedded
No pricing availableTableau
Creator
$70.00
1 User Per Month
- Includes Tableau Desktop, Tableau Prep Builder, and one Creator license on Tableau Cloud (SaaS) or Tableau Server (self-hosted).
Free Trial
Looker
Free Trial is available
Microsoft Power BI Embedded
No trial information availableTableau
Free Trial is available
Ratings
Meets Requirements
8.7
909
9.0
78
8.8
1,702
Ease of Use
8.2
909
8.2
78
8.3
1,716
Ease of Setup
8.0
389
8.0
25
8.3
600
Ease of Admin
8.3
359
8.2
24
8.1
510
Quality of Support
8.8
761
8.5
71
8.4
1,418
Has the product been a good partner in doing business?
8.9
337
8.3
24
8.6
491
Product Direction (% positive)
8.7
842
8.4
78
8.8
1,676
Features by Category
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.8
1267
|
Verified
8.2
466
|
Verified
8.3
56
|
Verified
8.3
1146
|
Verified
8.2
507
|
Verified
9.4
58
|
Verified
9.2
1309
|
Verified
8.2
380
|
Verified
8.8
54
|
Verified
8.6
936
8.7
506
|
Verified
9.3
58
|
Verified
9.1
1293
|
Verified
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.8
1267
|
Verified
8.2
466
|
Verified
8.3
56
|
Verified
8.3
1146
|
Verified
8.2
507
|
Verified
9.4
58
|
Verified
9.2
1309
|
Verified
8.2
380
|
Verified
8.8
54
|
Verified
8.6
936
8.7
506
|
Verified
9.3
58
|
Verified
9.1
1293
|
Verified
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
8.6
1242
|
Verified
8.7
490
|
Verified
8.7
59
|
Verified
8.8
1272
|
Verified
8.5
469
|
Verified
8.7
56
|
Verified
8.5
1192
|
Verified
8.1
471
|
Verified
8.3
47
8.2
1008
8.3
445
|
Verified
8.3
57
|
Verified
8.2
1085
|
Verified
7.7
360
|
Verified
Feature Not Available
7.9
922
|
Verified
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
8.6
1242
|
Verified
8.7
490
|
Verified
8.7
59
|
Verified
8.8
1272
|
Verified
8.5
469
|
Verified
8.7
56
|
Verified
8.5
1192
|
Verified
8.1
471
|
Verified
8.3
47
8.2
1008
8.3
445
|
Verified
8.3
57
|
Verified
8.2
1085
|
Verified
7.7
360
|
Verified
Feature Not Available
7.9
922
|
Verified
Advanced Analytics
7.6
291
|
Verified
Not enough data
7.9
871
8.4
488
|
Verified
Not enough data
9.2
1283
|
Verified
8.1
374
|
Verified
Not enough data
8.2
880
Advanced Analytics
7.6
291
|
Verified
Not enough data
7.9
871
8.4
488
|
Verified
Not enough data
9.2
1283
|
Verified
8.1
374
|
Verified
Not enough data
8.2
880
Building Reports
8.3
261
|
Verified
8.8
43
8.4
640
|
Verified
8.5
270
|
Verified
8.6
46
|
Verified
8.2
613
|
Verified
8.1
237
|
Verified
8.4
40
|
Verified
8.4
498
|
Verified
8.2
212
|
Verified
8.5
41
|
Verified
8.2
506
|
Verified
Building Reports
8.3
261
|
Verified
8.8
43
8.4
640
|
Verified
8.5
270
|
Verified
8.6
46
|
Verified
8.2
613
|
Verified
8.1
237
|
Verified
8.4
40
|
Verified
8.4
498
|
Verified
8.2
212
|
Verified
8.5
41
|
Verified
8.2
506
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.8
1267
|
Verified
8.2
466
|
Verified
8.3
56
|
Verified
8.3
1146
|
Verified
8.2
507
|
Verified
9.4
58
|
Verified
9.2
1309
|
Verified
8.2
380
|
Verified
8.8
54
|
Verified
8.6
936
8.7
506
|
Verified
9.3
58
|
Verified
9.1
1293
|
Verified
Data Preparation
8.4
202
|
Verified
Not enough data
8.8
529
|
Verified
8.4
182
|
Verified
Not enough data
8.6
519
|
Verified
Data Modeling and Blending
8.6
233
|
Verified
Not enough data
8.6
557
|
Verified
8.7
250
|
Verified
Not enough data
8.9
578
|
Verified
8.4
231
|
Verified
Not enough data
8.8
552
|
Verified
Generative AI
Feature Not Available
Not enough data
7.9
137
Feature Not Available
Not enough data
8.0
165
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
8.6
1242
|
Verified
8.7
490
|
Verified
8.7
59
|
Verified
8.8
1272
|
Verified
8.5
469
|
Verified
8.7
56
|
Verified
8.5
1192
|
Verified
8.1
471
|
Verified
8.3
47
8.2
1008
8.3
445
|
Verified
8.3
57
|
Verified
8.2
1085
|
Verified
7.7
360
|
Verified
Feature Not Available
7.9
922
|
Verified
Advanced Analytics
7.6
291
|
Verified
Not enough data
7.9
871
8.4
488
|
Verified
Not enough data
9.2
1283
|
Verified
8.1
374
|
Verified
Not enough data
8.2
880
Building Reports
8.3
261
|
Verified
8.8
43
8.4
640
|
Verified
8.5
270
|
Verified
8.6
46
|
Verified
8.2
613
|
Verified
8.1
237
|
Verified
8.4
40
|
Verified
8.4
498
|
Verified
8.2
212
|
Verified
8.5
41
|
Verified
8.2
506
|
Verified
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.8
1267
|
Verified
8.2
466
|
Verified
8.3
56
|
Verified
8.3
1146
|
Verified
8.2
507
|
Verified
9.4
58
|
Verified
9.2
1309
|
Verified
8.2
380
|
Verified
8.8
54
|
Verified
8.6
936
8.7
506
|
Verified
9.3
58
|
Verified
9.1
1293
|
Verified
Reports
8.2
20
Not enough data
Not enough data
7.9
20
Not enough data
Not enough data
7.9
18
Not enough data
Not enough data
Generative AI
6.6
17
Not enough data
Not enough data
7.3
17
Not enough data
Not enough data
Visualization
8.5
20
Not enough data
Not enough data
8.5
20
Not enough data
Not enough data
8.5
20
Not enough data
Not enough data
8.3
20
Not enough data
Not enough data
Data Updates
8.2
19
Not enough data
Not enough data
8.3
19
Not enough data
Not enough data
Collaboration
7.8
20
Not enough data
Not enough data
8.1
20
Not enough data
Not enough data
7.8
18
Not enough data
Not enough data
Data Updates
8.3
43
Not enough data
Not enough data
7.9
48
Not enough data
Not enough data
8.3
51
Not enough data
Not enough data
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.8
1267
|
Verified
8.2
466
|
Verified
8.3
56
|
Verified
8.3
1146
|
Verified
8.2
507
|
Verified
9.4
58
|
Verified
9.2
1309
|
Verified
8.2
380
|
Verified
8.8
54
|
Verified
8.6
936
8.7
506
|
Verified
9.3
58
|
Verified
9.1
1293
|
Verified
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
8.6
1242
|
Verified
8.7
490
|
Verified
8.7
59
|
Verified
8.8
1272
|
Verified
8.5
469
|
Verified
8.7
56
|
Verified
8.5
1192
|
Verified
8.1
471
|
Verified
8.3
47
8.2
1008
8.3
445
|
Verified
8.3
57
|
Verified
8.2
1085
|
Verified
7.7
360
|
Verified
Feature Not Available
7.9
922
|
Verified
Building Reports
8.3
261
|
Verified
8.8
43
8.4
640
|
Verified
8.5
270
|
Verified
8.6
46
|
Verified
8.2
613
|
Verified
8.1
237
|
Verified
8.4
40
|
Verified
8.4
498
|
Verified
8.2
212
|
Verified
8.5
41
|
Verified
8.2
506
|
Verified
Metrics
8.9
183
Not enough data
Not enough data
8.6
186
Not enough data
Not enough data
8.4
172
Not enough data
Not enough data
8.3
175
Not enough data
Not enough data
8.4
163
Not enough data
Not enough data
8.3
174
Not enough data
Not enough data
8.5
168
Not enough data
Not enough data
8.6
178
Not enough data
Not enough data
8.4
172
Not enough data
Not enough data
Reporting
8.4
191
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
8.7
191
Not enough data
Not enough data
8.6
193
Not enough data
Not enough data
8.2
150
Not enough data
Not enough data
8.6
156
Not enough data
Not enough data
9.0
204
Not enough data
Not enough data
Other
8.7
176
Not enough data
Not enough data
8.7
161
Not enough data
Not enough data
8.5
152
Not enough data
Not enough data
8.8
164
Not enough data
Not enough data
8.8
158
Not enough data
Not enough data
8.4
130
Not enough data
Not enough data
8.4
142
Not enough data
Not enough data
Administration
8.6
170
Not enough data
Not enough data
8.6
149
Not enough data
Not enough data
8.6
197
Not enough data
Not enough data
8.7
192
Not enough data
Not enough data
Cartography
Not enough data
Not enough data
9.4
15
Not enough data
Not enough data
9.4
15
Not enough data
Not enough data
9.6
16
Not enough data
Not enough data
9.5
16
Analysis
Not enough data
Not enough data
9.4
16
Not enough data
Not enough data
9.6
16
Not enough data
Not enough data
9.4
16
Not enough data
Not enough data
9.4
16
Reporting
Not enough data
Not enough data
9.6
16
Not enough data
Not enough data
9.2
15
Not enough data
Not enough data
9.6
15
Data Source Access
Not enough data
Not enough data
8.6
88
Not enough data
Not enough data
8.8
89
Not enough data
Not enough data
8.3
88
Data Interaction
Not enough data
Not enough data
8.4
90
Not enough data
Not enough data
8.3
89
Not enough data
Not enough data
8.4
87
Not enough data
Not enough data
8.5
89
Not enough data
Not enough data
8.5
87
Not enough data
Not enough data
8.6
87
Not enough data
Not enough data
8.6
88
Not enough data
Not enough data
8.4
87
Data Exporting
Not enough data
Not enough data
8.7
86
Not enough data
Not enough data
8.7
85
Not enough data
Not enough data
8.6
87
Generative AI
Not enough data
Not enough data
8.0
86
Additional Functionality
Not enough data
Not enough data
9.2
41
Not enough data
Not enough data
9.6
42
Basics
Not enough data
Not enough data
9.4
42
Content
Not enough data
Not enough data
9.3
39
Data
Not enough data
Not enough data
9.5
41
Interoperability
Not enough data
Not enough data
9.1
39
Performance
Not enough data
Not enough data
9.8
42
Data Sourcing
8.8
172
Not enough data
Not enough data
8.8
188
Not enough data
Not enough data
8.6
156
Not enough data
Not enough data
8.8
193
Not enough data
Not enough data
8.7
177
Not enough data
Not enough data
Predictive Analytics
8.4
121
Not enough data
Not enough data
8.3
118
Not enough data
Not enough data
8.2
117
Not enough data
Not enough data
8.2
135
Not enough data
Not enough data
Sales Management
8.4
132
Not enough data
Not enough data
8.3
111
Not enough data
Not enough data
8.8
144
Not enough data
Not enough data
8.7
142
Not enough data
Not enough data
Statistical Tool
Not enough data
Not enough data
8.5
137
Not enough data
Not enough data
8.4
139
Not enough data
Not enough data
8.6
131
Data Analysis
Not enough data
Not enough data
9.1
155
Not enough data
Not enough data
9.0
152
Decision Making
Not enough data
Not enough data
8.8
146
Not enough data
Not enough data
9.5
154
Not enough data
Not enough data
9.3
153
Not enough data
Not enough data
8.8
149
Generative AI
Not enough data
Not enough data
8.4
70
Not enough data
Not enough data
8.4
70
Marketing Operations
8.6
181
|
Verified
Not enough data
Not enough data
8.7
201
|
Verified
Not enough data
Not enough data
8.7
186
|
Verified
Not enough data
Not enough data
9.0
204
|
Verified
Not enough data
Not enough data
8.5
90
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Campaign Activity
8.7
189
|
Verified
Not enough data
Not enough data
8.9
219
|
Verified
Not enough data
Not enough data
8.5
172
|
Verified
Not enough data
Not enough data
8.5
174
|
Verified
Not enough data
Not enough data
8.5
161
|
Verified
Not enough data
Not enough data
7.9
83
|
Verified
Not enough data
Not enough data
Categories
Categories
Shared Categories
Looker, Microsoft Power BI Embedded, and Tableau are categorized as Embedded Business Intelligence
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Analytics Platforms, Digital Analytics, and Data Visualization
Microsoft Power BI Embedded has no unique categories
Tableau is categorized as Insurance Analytics, Location Intelligence, Analytics Platforms, Predictive Analytics, and Data Preparation
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Power BI Embedded
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tableau
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.8%
Information Technology and Services
10.6%
Marketing and Advertising
7.8%
Financial Services
7.7%
Internet
6.9%
Other
55.2%
Information Technology and Services
16.3%
Education Management
6.1%
Computer Software
6.1%
Hospital & Health Care
5.1%
Banking
4.1%
Other
62.2%
Information Technology and Services
11.0%
Computer Software
6.6%
Financial Services
5.7%
Marketing and Advertising
5.2%
Higher Education
5.0%
Other
66.5%
Most Helpful Reviews
Looker
Most Helpful Favorable Review
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Most Helpful Critical Review
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Microsoft Power BI Embedded
Most Helpful Favorable Review
Verified User in Computer Software
The ability to visualize and create reports in rich personalized dashboards to help make business decisions. I love that the PowerBi app allows integration with other third party apps to impove the experience and efficiencies. The application is lighting...
Most Helpful Critical Review
Manmeet B.
Verified User in Information Technology and Services
We can just represent but feature like powerbi web services are not as easily available. Also the performance is highly affected moving from web Services to embedded.
Tableau
Most Helpful Favorable Review
Jeff B.
Verified User in Retail
Tableau enables users the ability build data visualizations in the matter of minutes without requiring technical report development knowledge. In my opinion, the top 5 best qualities: 1. Drag and drop functionality is easy for any user to...
Most Helpful Critical Review
Verified User in Capital Markets
requires a desktop application for editing reports, data needs to be in a certain format (cube), ugly looking UI, not very slick at all.
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Verified User in Computer Software
The ability to visualize and create reports in rich personalized dashboards to help make business decisions. I love that the PowerBi app allows integration with other third party apps to impove the experience and efficiencies. The application is lighting...
Jeff B.
Verified User in Retail
Tableau enables users the ability build data visualizations in the matter of minutes without requiring technical report development knowledge. In my opinion, the top 5 best qualities: 1. Drag and drop functionality is easy for any user to...
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Manmeet B.
Verified User in Information Technology and Services
We can just represent but feature like powerbi web services are not as easily available. Also the performance is highly affected moving from web Services to embedded.
Verified User in Capital Markets
requires a desktop application for editing reports, data needs to be in a certain format (cube), ugly looking UI, not very slick at all.
Alternatives
Discussions
Best way to start on visualizations?
2 comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Is looker an ETL tool?
2 comments
RG
No, Looker is not an ELT tool. It’s a business intelligence and data visualization platform. ELT (Extract, Load, Transform) tools are used to move and...Read more
Which databases does Looker work with?
1 comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
What is the difference between Power BI and Power BI embedded?
1 comment
AC
Power BI is for folks who want to create and analyze reports directly in the Power BI service. It's user-friendly and great for in-house data visualization....Read more
Microsoft Power BI Embedded has no more discussions with answers
why did saleforce by tableau? IS SFDC reporting going to change now?
2 comments
DK
Buying tableau was a strategic decision for Salesforce primarily because their products lacked the analytics edge at a sales point of view and now they have...Read more
What does Tableau Desktop do?
2 comments
NA
Tableau Desktop help create interactive Dashboards offline and publish it to the wider audience through Tableau public. Tableau Desktop is one of the version...Read more
Do I need Tableau Desktop if I have Tableau Server?
2 comments
LT
Anyway, whether you need Tableau Desktop depends on your specific use case and requirements. If you're unsure, you can consider the following
Evaluate...Read more
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