Compare Looker, Microsoft Power BI Embedded, Chartio, and Looker Studio 
At a Glance
Star Rating
Looker
Microsoft Power BI Embedded
Chartio
Looker Studio
Market Segments
Looker
Mid-Market (62.7% of reviews)Microsoft Power BI Embedded
Mid-Market (40.8% of reviews)Chartio
Mid-Market (61.0% of reviews)Looker Studio
Small-Business (48.6% of reviews)Entry-Level Pricing
Looker
No pricing availableMicrosoft Power BI Embedded
No pricing availableChartio
$40 per user/monthLooker Studio
No pricing availableFeatured Products
Sponsored
InfiniGrow
(49)
Marketing Analytics
Visit Website
Compare Products
View over 30 comparative metrics based on real-user reviews for your selected products below. Rating comparisons include pricing, popular features, ease of use, and more. Popular alternatives and user discussions are also available to explore additional comparisons or questions.
Pricing
Entry-Level Pricing
Looker
No pricing availableMicrosoft Power BI Embedded
No pricing availableChartio
Startup
$40
per user/month
Billed annually | Minimum 5 users
- Unlimited charts and dashboards
- Scheduled email reports
- Data Stores
Looker Studio
No pricing availableFree Trial
Looker
Free Trial is available
Microsoft Power BI Embedded
No trial information availableChartio
Free Trial is available
Looker Studio
No trial information availableRatings
Meets Requirements
8.7
909
9.0
78
8.7
259
8.5
330
Ease of Use
8.2
909
8.2
78
8.8
262
8.2
332
Ease of Setup
8.0
389
8.0
25
8.9
125
8.3
149
Ease of Admin
8.3
359
8.2
24
8.6
128
8.2
143
Quality of Support
8.8
761
8.5
71
8.9
218
7.3
259
Has the product been a good partner in doing business?
8.9
337
8.3
24
9.1
120
8.2
127
Product Direction (% positive)
8.7
842
8.4
78
8.6
255
8.7
313
Features by Category
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.6
184
8.8
256
8.2
466
|
Verified
8.3
56
|
Verified
8.1
156
7.8
220
8.2
507
|
Verified
9.4
58
|
Verified
8.6
192
8.7
259
8.2
380
|
Verified
8.8
54
|
Verified
8.1
117
8.4
212
8.7
506
|
Verified
9.3
58
|
Verified
9.0
192
8.9
251
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.6
184
8.8
256
8.2
466
|
Verified
8.3
56
|
Verified
8.1
156
7.8
220
8.2
507
|
Verified
9.4
58
|
Verified
8.6
192
8.7
259
8.2
380
|
Verified
8.8
54
|
Verified
8.1
117
8.4
212
8.7
506
|
Verified
9.3
58
|
Verified
9.0
192
8.9
251
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
8.6
155
Not enough data
8.7
490
|
Verified
8.7
59
|
Verified
8.7
167
Not enough data
8.5
469
|
Verified
8.7
56
|
Verified
7.9
144
Not enough data
8.1
471
|
Verified
8.3
47
7.6
137
Not enough data
8.3
445
|
Verified
8.3
57
|
Verified
7.7
140
Not enough data
7.7
360
|
Verified
Feature Not Available
7.5
100
Not enough data
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
8.6
155
Not enough data
8.7
490
|
Verified
8.7
59
|
Verified
8.7
167
Not enough data
8.5
469
|
Verified
8.7
56
|
Verified
7.9
144
Not enough data
8.1
471
|
Verified
8.3
47
7.6
137
Not enough data
8.3
445
|
Verified
8.3
57
|
Verified
7.7
140
Not enough data
7.7
360
|
Verified
Feature Not Available
7.5
100
Not enough data
Advanced Analytics
7.6
291
|
Verified
Not enough data
5.6
62
Not enough data
8.4
488
|
Verified
Not enough data
8.6
160
Not enough data
8.1
374
|
Verified
Not enough data
7.5
84
Not enough data
Advanced Analytics
7.6
291
|
Verified
Not enough data
5.6
62
Not enough data
8.4
488
|
Verified
Not enough data
8.6
160
Not enough data
8.1
374
|
Verified
Not enough data
7.5
84
Not enough data
Building Reports
8.3
261
|
Verified
8.8
43
8.5
87
Not enough data
8.5
270
|
Verified
8.6
46
|
Verified
8.1
75
Not enough data
8.1
237
|
Verified
8.4
40
|
Verified
8.3
79
Not enough data
8.2
212
|
Verified
8.5
41
|
Verified
7.7
43
Not enough data
Building Reports
8.3
261
|
Verified
8.8
43
8.5
87
Not enough data
8.5
270
|
Verified
8.6
46
|
Verified
8.1
75
Not enough data
8.1
237
|
Verified
8.4
40
|
Verified
8.3
79
Not enough data
8.2
212
|
Verified
8.5
41
|
Verified
7.7
43
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.6
184
8.8
256
8.2
466
|
Verified
8.3
56
|
Verified
8.1
156
7.8
220
8.2
507
|
Verified
9.4
58
|
Verified
8.6
192
8.7
259
8.2
380
|
Verified
8.8
54
|
Verified
8.1
117
8.4
212
8.7
506
|
Verified
9.3
58
|
Verified
9.0
192
8.9
251
Data Preparation
8.4
202
|
Verified
Not enough data
8.9
16
Not enough data
8.4
182
|
Verified
Not enough data
8.2
14
Not enough data
Data Modeling and Blending
8.6
233
|
Verified
Not enough data
8.4
21
Not enough data
8.7
250
|
Verified
Not enough data
8.4
21
Not enough data
8.4
231
|
Verified
Not enough data
8.9
19
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
8.6
155
Not enough data
8.7
490
|
Verified
8.7
59
|
Verified
8.7
167
Not enough data
8.5
469
|
Verified
8.7
56
|
Verified
7.9
144
Not enough data
8.1
471
|
Verified
8.3
47
7.6
137
Not enough data
8.3
445
|
Verified
8.3
57
|
Verified
7.7
140
Not enough data
7.7
360
|
Verified
Feature Not Available
7.5
100
Not enough data
Advanced Analytics
7.6
291
|
Verified
Not enough data
5.6
62
Not enough data
8.4
488
|
Verified
Not enough data
8.6
160
Not enough data
8.1
374
|
Verified
Not enough data
7.5
84
Not enough data
Building Reports
8.3
261
|
Verified
8.8
43
8.5
87
Not enough data
8.5
270
|
Verified
8.6
46
|
Verified
8.1
75
Not enough data
8.1
237
|
Verified
8.4
40
|
Verified
8.3
79
Not enough data
8.2
212
|
Verified
8.5
41
|
Verified
7.7
43
Not enough data
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.6
184
8.8
256
8.2
466
|
Verified
8.3
56
|
Verified
8.1
156
7.8
220
8.2
507
|
Verified
9.4
58
|
Verified
8.6
192
8.7
259
8.2
380
|
Verified
8.8
54
|
Verified
8.1
117
8.4
212
8.7
506
|
Verified
9.3
58
|
Verified
9.0
192
8.9
251
Reports
8.2
20
Not enough data
Not enough data
8.9
82
7.9
20
Not enough data
Not enough data
9.1
81
7.9
18
Not enough data
Not enough data
7.9
69
Generative AI
6.6
17
Not enough data
Not enough data
Feature Not Available
7.3
17
Not enough data
Not enough data
Feature Not Available
Visualization
8.5
20
Not enough data
Not enough data
9.1
82
8.5
20
Not enough data
Not enough data
8.8
73
8.5
20
Not enough data
Not enough data
9.2
83
8.3
20
Not enough data
Not enough data
8.5
76
Data Updates
8.2
19
Not enough data
Not enough data
8.3
70
8.3
19
Not enough data
Not enough data
8.8
79
Collaboration
7.8
20
Not enough data
Not enough data
8.9
81
8.1
20
Not enough data
Not enough data
8.6
74
7.8
18
Not enough data
Not enough data
8.1
67
Data Updates
8.3
43
Not enough data
Not enough data
8.1
182
7.9
48
Not enough data
Not enough data
8.3
220
8.3
51
Not enough data
Not enough data
8.3
185
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.6
184
8.8
256
8.2
466
|
Verified
8.3
56
|
Verified
8.1
156
7.8
220
8.2
507
|
Verified
9.4
58
|
Verified
8.6
192
8.7
259
8.2
380
|
Verified
8.8
54
|
Verified
8.1
117
8.4
212
8.7
506
|
Verified
9.3
58
|
Verified
9.0
192
8.9
251
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
8.6
155
Not enough data
8.7
490
|
Verified
8.7
59
|
Verified
8.7
167
Not enough data
8.5
469
|
Verified
8.7
56
|
Verified
7.9
144
Not enough data
8.1
471
|
Verified
8.3
47
7.6
137
Not enough data
8.3
445
|
Verified
8.3
57
|
Verified
7.7
140
Not enough data
7.7
360
|
Verified
Feature Not Available
7.5
100
Not enough data
Building Reports
8.3
261
|
Verified
8.8
43
8.5
87
Not enough data
8.5
270
|
Verified
8.6
46
|
Verified
8.1
75
Not enough data
8.1
237
|
Verified
8.4
40
|
Verified
8.3
79
Not enough data
8.2
212
|
Verified
8.5
41
|
Verified
7.7
43
Not enough data
Digital AnalyticsHide 27 FeaturesShow 27 Features
8.0
4,447
Not enough data
Not enough data
Not enough data
Metrics
8.9
183
Not enough data
Not enough data
Not enough data
8.6
186
Not enough data
Not enough data
Not enough data
8.4
172
Not enough data
Not enough data
Not enough data
8.3
175
Not enough data
Not enough data
Not enough data
8.4
163
Not enough data
Not enough data
Not enough data
8.3
174
Not enough data
Not enough data
Not enough data
8.5
168
Not enough data
Not enough data
Not enough data
8.6
178
Not enough data
Not enough data
Not enough data
8.4
172
Not enough data
Not enough data
Not enough data
Reporting
8.4
191
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
8.7
191
Not enough data
Not enough data
Not enough data
8.6
193
Not enough data
Not enough data
Not enough data
8.2
150
Not enough data
Not enough data
Not enough data
8.6
156
Not enough data
Not enough data
Not enough data
9.0
204
Not enough data
Not enough data
Not enough data
Other
8.7
176
Not enough data
Not enough data
Not enough data
8.7
161
Not enough data
Not enough data
Not enough data
8.5
152
Not enough data
Not enough data
Not enough data
8.8
164
Not enough data
Not enough data
Not enough data
8.8
158
Not enough data
Not enough data
Not enough data
8.4
130
Not enough data
Not enough data
Not enough data
8.4
142
Not enough data
Not enough data
Not enough data
Administration
8.6
170
Not enough data
Not enough data
Not enough data
8.6
149
Not enough data
Not enough data
Not enough data
8.6
197
Not enough data
Not enough data
Not enough data
8.7
192
Not enough data
Not enough data
Not enough data
Sales AnalyticsHide 13 FeaturesShow 13 Features
9.0
1,906
Not enough data
Not enough data
Not enough data
Data Sourcing
8.8
172
Not enough data
Not enough data
Not enough data
8.8
188
Not enough data
Not enough data
Not enough data
8.6
156
Not enough data
Not enough data
Not enough data
8.8
193
Not enough data
Not enough data
Not enough data
8.7
177
Not enough data
Not enough data
Not enough data
Predictive Analytics
8.4
121
Not enough data
Not enough data
Not enough data
8.3
118
Not enough data
Not enough data
Not enough data
8.2
117
Not enough data
Not enough data
Not enough data
8.2
135
Not enough data
Not enough data
Not enough data
Sales Management
8.4
132
Not enough data
Not enough data
Not enough data
8.3
111
Not enough data
Not enough data
Not enough data
8.8
144
Not enough data
Not enough data
Not enough data
8.7
142
Not enough data
Not enough data
Not enough data
Marketing AnalyticsHide 12 FeaturesShow 12 Features
8.0
1,860
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
181
|
Verified
Not enough data
Not enough data
Not enough data
8.7
201
|
Verified
Not enough data
Not enough data
Not enough data
8.7
186
|
Verified
Not enough data
Not enough data
Not enough data
9.0
204
|
Verified
Not enough data
Not enough data
Not enough data
8.5
90
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Campaign Activity
8.7
189
|
Verified
Not enough data
Not enough data
Not enough data
8.9
219
|
Verified
Not enough data
Not enough data
Not enough data
8.5
172
|
Verified
Not enough data
Not enough data
Not enough data
8.5
174
|
Verified
Not enough data
Not enough data
Not enough data
8.5
161
|
Verified
Not enough data
Not enough data
Not enough data
7.9
83
|
Verified
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Looker, Microsoft Power BI Embedded, Chartio, and Looker Studio share no categories
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
Microsoft Power BI Embedded is categorized as Embedded Business Intelligence
Chartio is categorized as Analytics Platforms
Looker Studio is categorized as Data Visualization
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Power BI Embedded
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Chartio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker Studio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.8%
Information Technology and Services
10.6%
Marketing and Advertising
7.8%
Financial Services
7.7%
Internet
6.9%
Other
55.2%
Information Technology and Services
16.3%
Education Management
6.1%
Computer Software
6.1%
Hospital & Health Care
5.1%
Banking
4.1%
Other
62.2%
Internet
13.7%
Computer Software
13.0%
Information Technology and Services
11.6%
Marketing and Advertising
6.1%
Financial Services
5.8%
Other
49.8%
Marketing and Advertising
23.3%
Information Technology and Services
7.7%
Computer Software
7.4%
Internet
5.2%
Financial Services
3.5%
Other
53.0%
Most Helpful Reviews
Looker
Most Helpful Favorable Review
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Most Helpful Critical Review
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Microsoft Power BI Embedded
Most Helpful Favorable Review
Sai Prasanna M.
Verified User in Publishing
The best thing about Power Bi is it is simple to use and it helps to extract data in a simple and beautiful way so that anyone can understand the data metrics in it. Data that contain many parameters can be simplified using PowerBi so that management can...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The tool has limitations since it is mainly core functions, nothing super specific
Chartio
Most Helpful Favorable Review
Asa P.
Verified User in Pharmaceuticals
The speed at which I can access our data through Chartio has changed how I go about analytics. We were using an older version of Crystal for all our reporting needs, and we were just hand cuffed as it relates to our ability to access data. As the Director...
Most Helpful Critical Review
Verified User in Computer Software
- unable to easily view the underlying data behind a dashboard card. I use this more than just a visual for our data but also use it to analyze the data. I always need to add another table card to the graph cards because I need to (and management) see...
Looker Studio
Most Helpful Favorable Review
Verified User in Financial Services
The best part is that you can bring whichever data source you want, if some data source is not available there is always option of Google Sheets. Pro users can even connect SQL databases
Most Helpful Critical Review
Pete G.
Verified User in Marketing and Advertising
Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Sai Prasanna M.
Verified User in Publishing
The best thing about Power Bi is it is simple to use and it helps to extract data in a simple and beautiful way so that anyone can understand the data metrics in it. Data that contain many parameters can be simplified using PowerBi so that management can...
Asa P.
Verified User in Pharmaceuticals
The speed at which I can access our data through Chartio has changed how I go about analytics. We were using an older version of Crystal for all our reporting needs, and we were just hand cuffed as it relates to our ability to access data. As the Director...
Verified User in Financial Services
The best part is that you can bring whichever data source you want, if some data source is not available there is always option of Google Sheets. Pro users can even connect SQL databases
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Verified User in Hospital & Health Care
The tool has limitations since it is mainly core functions, nothing super specific
Verified User in Computer Software
- unable to easily view the underlying data behind a dashboard card. I use this more than just a visual for our data but also use it to analyze the data. I always need to add another table card to the graph cards because I need to (and management) see...
Pete G.
Verified User in Marketing and Advertising
Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load
Alternatives
Discussions
Best way to start on visualizations?
2 comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Is looker an ETL tool?
2 comments
RG
No, Looker is not an ELT tool. It’s a business intelligence and data visualization platform. ELT (Extract, Load, Transform) tools are used to move and...Read more
Which databases does Looker work with?
1 comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
What is the difference between Power BI and Power BI embedded?
1 comment
AC
Power BI is for folks who want to create and analyze reports directly in the Power BI service. It's user-friendly and great for in-house data visualization....Read more
Microsoft Power BI Embedded has no more discussions with answers
Chartio has no more discussions with answers
Is Google Data Studio free to use?
4 comments
EK
Yes! There are two versions, Looker Studio (free) and Looker Studio Pro (which you have to pay a monthly cost per user per project).Read more
How good is Google Data Studio?
2 comments
EK
Amazing and user friendly platform to anyone build and connect any data to create dashboards. Read more
What is the best way to zoom into a specific country when using a map visual?
1 comment
EP
When you create a new map, the default Dimension is set to "Country ISO Code" which, when you try to select a Zoom Area, doesn't allow for countries.
If...Read more
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