Compare Looker, Microsoft Power BI Embedded, Chartio, and Zoho Analytics 
At a Glance
Star Rating
Looker
Microsoft Power BI Embedded
Chartio
Zoho Analytics
Market Segments
Looker
Mid-Market (62.7% of reviews)Microsoft Power BI Embedded
Mid-Market (40.8% of reviews)Chartio
Mid-Market (61.0% of reviews)Zoho Analytics
Small-Business (49.5% of reviews)Entry-Level Pricing
Looker
No pricing availableMicrosoft Power BI Embedded
No pricing availableChartio
$40 per user/monthZoho Analytics
$575 per monthFeatured Products
Sponsored
InfiniGrow
(49)
Marketing Analytics
Visit Website
Compare Products
View over 30 comparative metrics based on real-user reviews for your selected products below. Rating comparisons include pricing, popular features, ease of use, and more. Popular alternatives and user discussions are also available to explore additional comparisons or questions.
Pricing
Entry-Level Pricing
Looker
No pricing availableMicrosoft Power BI Embedded
No pricing availableChartio
Startup
$40
per user/month
Billed annually | Minimum 5 users
- Unlimited charts and dashboards
- Scheduled email reports
- Data Stores
Zoho Analytics
Enterprise
$575
per month
50 million rows, 50 users.
- All features in Premium plan
- 5x performance
- Live chat support
Free Trial
Looker
Free Trial is available
Microsoft Power BI Embedded
No trial information availableChartio
Free Trial is available
Zoho Analytics
Free Trial is available
Ratings
Meets Requirements
8.7
909
9.0
78
8.7
259
8.3
272
Ease of Use
8.2
909
8.2
78
8.8
262
8.1
274
Ease of Setup
8.0
389
8.0
25
8.9
125
8.0
146
Ease of Admin
8.3
359
8.2
24
8.6
128
8.3
144
Quality of Support
8.8
761
8.5
71
8.9
218
8.0
252
Has the product been a good partner in doing business?
8.9
337
8.3
24
9.1
120
8.6
138
Product Direction (% positive)
8.7
842
8.4
78
8.6
255
8.8
273
Features by Category
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.6
184
8.0
158
|
Verified
8.2
466
|
Verified
8.3
56
|
Verified
8.1
156
8.0
146
|
Verified
8.2
507
|
Verified
9.4
58
|
Verified
8.6
192
8.5
158
|
Verified
8.2
380
|
Verified
8.8
54
|
Verified
8.1
117
8.1
100
8.7
506
|
Verified
9.3
58
|
Verified
9.0
192
8.3
155
|
Verified
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.6
184
8.0
158
|
Verified
8.2
466
|
Verified
8.3
56
|
Verified
8.1
156
8.0
146
|
Verified
8.2
507
|
Verified
9.4
58
|
Verified
8.6
192
8.5
158
|
Verified
8.2
380
|
Verified
8.8
54
|
Verified
8.1
117
8.1
100
8.7
506
|
Verified
9.3
58
|
Verified
9.0
192
8.3
155
|
Verified
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
8.6
155
8.2
148
|
Verified
8.7
490
|
Verified
8.7
59
|
Verified
8.7
167
8.3
153
|
Verified
8.5
469
|
Verified
8.7
56
|
Verified
7.9
144
7.9
141
|
Verified
8.1
471
|
Verified
8.3
47
7.6
137
7.8
140
|
Verified
8.3
445
|
Verified
8.3
57
|
Verified
7.7
140
7.8
131
|
Verified
7.7
360
|
Verified
Feature Not Available
7.5
100
7.6
108
|
Verified
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
8.6
155
8.2
148
|
Verified
8.7
490
|
Verified
8.7
59
|
Verified
8.7
167
8.3
153
|
Verified
8.5
469
|
Verified
8.7
56
|
Verified
7.9
144
7.9
141
|
Verified
8.1
471
|
Verified
8.3
47
7.6
137
7.8
140
|
Verified
8.3
445
|
Verified
8.3
57
|
Verified
7.7
140
7.8
131
|
Verified
7.7
360
|
Verified
Feature Not Available
7.5
100
7.6
108
|
Verified
Advanced Analytics
7.6
291
|
Verified
Not enough data
5.6
62
8.3
77
8.4
488
|
Verified
Not enough data
8.6
160
8.5
146
8.1
374
|
Verified
Not enough data
7.5
84
7.8
116
Advanced Analytics
7.6
291
|
Verified
Not enough data
5.6
62
8.3
77
8.4
488
|
Verified
Not enough data
8.6
160
8.5
146
8.1
374
|
Verified
Not enough data
7.5
84
7.8
116
Building Reports
8.3
261
|
Verified
8.8
43
8.5
87
8.0
119
|
Verified
8.5
270
|
Verified
8.6
46
|
Verified
8.1
75
8.0
112
|
Verified
8.1
237
|
Verified
8.4
40
|
Verified
8.3
79
8.1
106
|
Verified
8.2
212
|
Verified
8.5
41
|
Verified
7.7
43
8.1
98
|
Verified
Building Reports
8.3
261
|
Verified
8.8
43
8.5
87
8.0
119
|
Verified
8.5
270
|
Verified
8.6
46
|
Verified
8.1
75
8.0
112
|
Verified
8.1
237
|
Verified
8.4
40
|
Verified
8.3
79
8.1
106
|
Verified
8.2
212
|
Verified
8.5
41
|
Verified
7.7
43
8.1
98
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.6
184
8.0
158
|
Verified
8.2
466
|
Verified
8.3
56
|
Verified
8.1
156
8.0
146
|
Verified
8.2
507
|
Verified
9.4
58
|
Verified
8.6
192
8.5
158
|
Verified
8.2
380
|
Verified
8.8
54
|
Verified
8.1
117
8.1
100
8.7
506
|
Verified
9.3
58
|
Verified
9.0
192
8.3
155
|
Verified
Data Preparation
8.4
202
|
Verified
Not enough data
8.9
16
8.1
69
8.4
182
|
Verified
Not enough data
8.2
14
Feature Not Available
Data Modeling and Blending
8.6
233
|
Verified
Not enough data
8.4
21
8.2
71
8.7
250
|
Verified
Not enough data
8.4
21
8.4
78
8.4
231
|
Verified
Not enough data
8.9
19
8.2
70
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Feature Not Available
Feature Not Available
Not enough data
Feature Not Available
Feature Not Available
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
8.6
155
8.2
148
|
Verified
8.7
490
|
Verified
8.7
59
|
Verified
8.7
167
8.3
153
|
Verified
8.5
469
|
Verified
8.7
56
|
Verified
7.9
144
7.9
141
|
Verified
8.1
471
|
Verified
8.3
47
7.6
137
7.8
140
|
Verified
8.3
445
|
Verified
8.3
57
|
Verified
7.7
140
7.8
131
|
Verified
7.7
360
|
Verified
Feature Not Available
7.5
100
7.6
108
|
Verified
Advanced Analytics
7.6
291
|
Verified
Not enough data
5.6
62
8.3
77
8.4
488
|
Verified
Not enough data
8.6
160
8.5
146
8.1
374
|
Verified
Not enough data
7.5
84
7.8
116
Building Reports
8.3
261
|
Verified
8.8
43
8.5
87
8.0
119
|
Verified
8.5
270
|
Verified
8.6
46
|
Verified
8.1
75
8.0
112
|
Verified
8.1
237
|
Verified
8.4
40
|
Verified
8.3
79
8.1
106
|
Verified
8.2
212
|
Verified
8.5
41
|
Verified
7.7
43
8.1
98
|
Verified
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.6
184
8.0
158
|
Verified
8.2
466
|
Verified
8.3
56
|
Verified
8.1
156
8.0
146
|
Verified
8.2
507
|
Verified
9.4
58
|
Verified
8.6
192
8.5
158
|
Verified
8.2
380
|
Verified
8.8
54
|
Verified
8.1
117
8.1
100
8.7
506
|
Verified
9.3
58
|
Verified
9.0
192
8.3
155
|
Verified
Reports
8.2
20
Not enough data
Not enough data
Not enough data
7.9
20
Not enough data
Not enough data
Not enough data
7.9
18
Not enough data
Not enough data
Not enough data
Generative AI
6.6
17
Not enough data
Not enough data
Not enough data
7.3
17
Not enough data
Not enough data
Not enough data
Visualization
8.5
20
Not enough data
Not enough data
Not enough data
8.5
20
Not enough data
Not enough data
Not enough data
8.5
20
Not enough data
Not enough data
Not enough data
8.3
20
Not enough data
Not enough data
Not enough data
Data Updates
8.2
19
Not enough data
Not enough data
Not enough data
8.3
19
Not enough data
Not enough data
Not enough data
Collaboration
7.8
20
Not enough data
Not enough data
Not enough data
8.1
20
Not enough data
Not enough data
Not enough data
7.8
18
Not enough data
Not enough data
Not enough data
Data Updates
8.3
43
Not enough data
Not enough data
Not enough data
7.9
48
Not enough data
Not enough data
Not enough data
8.3
51
Not enough data
Not enough data
Not enough data
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.6
184
8.0
158
|
Verified
8.2
466
|
Verified
8.3
56
|
Verified
8.1
156
8.0
146
|
Verified
8.2
507
|
Verified
9.4
58
|
Verified
8.6
192
8.5
158
|
Verified
8.2
380
|
Verified
8.8
54
|
Verified
8.1
117
8.1
100
8.7
506
|
Verified
9.3
58
|
Verified
9.0
192
8.3
155
|
Verified
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
8.6
155
8.2
148
|
Verified
8.7
490
|
Verified
8.7
59
|
Verified
8.7
167
8.3
153
|
Verified
8.5
469
|
Verified
8.7
56
|
Verified
7.9
144
7.9
141
|
Verified
8.1
471
|
Verified
8.3
47
7.6
137
7.8
140
|
Verified
8.3
445
|
Verified
8.3
57
|
Verified
7.7
140
7.8
131
|
Verified
7.7
360
|
Verified
Feature Not Available
7.5
100
7.6
108
|
Verified
Building Reports
8.3
261
|
Verified
8.8
43
8.5
87
8.0
119
|
Verified
8.5
270
|
Verified
8.6
46
|
Verified
8.1
75
8.0
112
|
Verified
8.1
237
|
Verified
8.4
40
|
Verified
8.3
79
8.1
106
|
Verified
8.2
212
|
Verified
8.5
41
|
Verified
7.7
43
8.1
98
|
Verified
Digital AnalyticsHide 27 FeaturesShow 27 Features
8.0
4,447
Not enough data
Not enough data
Not enough data
Metrics
8.9
183
Not enough data
Not enough data
Not enough data
8.6
186
Not enough data
Not enough data
Not enough data
8.4
172
Not enough data
Not enough data
Not enough data
8.3
175
Not enough data
Not enough data
Not enough data
8.4
163
Not enough data
Not enough data
Not enough data
8.3
174
Not enough data
Not enough data
Not enough data
8.5
168
Not enough data
Not enough data
Not enough data
8.6
178
Not enough data
Not enough data
Not enough data
8.4
172
Not enough data
Not enough data
Not enough data
Reporting
8.4
191
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
8.7
191
Not enough data
Not enough data
Not enough data
8.6
193
Not enough data
Not enough data
Not enough data
8.2
150
Not enough data
Not enough data
Not enough data
8.6
156
Not enough data
Not enough data
Not enough data
9.0
204
Not enough data
Not enough data
Not enough data
Other
8.7
176
Not enough data
Not enough data
Not enough data
8.7
161
Not enough data
Not enough data
Not enough data
8.5
152
Not enough data
Not enough data
Not enough data
8.8
164
Not enough data
Not enough data
Not enough data
8.8
158
Not enough data
Not enough data
Not enough data
8.4
130
Not enough data
Not enough data
Not enough data
8.4
142
Not enough data
Not enough data
Not enough data
Administration
8.6
170
Not enough data
Not enough data
Not enough data
8.6
149
Not enough data
Not enough data
Not enough data
8.6
197
Not enough data
Not enough data
Not enough data
8.7
192
Not enough data
Not enough data
Not enough data
Data Sourcing
8.8
172
Not enough data
Not enough data
8.4
51
8.8
188
Not enough data
Not enough data
8.5
53
8.6
156
Not enough data
Not enough data
8.3
47
8.8
193
Not enough data
Not enough data
8.5
53
8.7
177
Not enough data
Not enough data
8.3
49
Predictive Analytics
8.4
121
Not enough data
Not enough data
7.9
45
8.3
118
Not enough data
Not enough data
7.7
43
8.2
117
Not enough data
Not enough data
7.8
45
8.2
135
Not enough data
Not enough data
7.9
45
Sales Management
8.4
132
Not enough data
Not enough data
8.1
45
8.3
111
Not enough data
Not enough data
Feature Not Available
8.8
144
Not enough data
Not enough data
8.3
51
8.7
142
Not enough data
Not enough data
8.4
52
Marketing AnalyticsHide 12 FeaturesShow 12 Features
8.0
1,860
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
181
|
Verified
Not enough data
Not enough data
Not enough data
8.7
201
|
Verified
Not enough data
Not enough data
Not enough data
8.7
186
|
Verified
Not enough data
Not enough data
Not enough data
9.0
204
|
Verified
Not enough data
Not enough data
Not enough data
8.5
90
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Campaign Activity
8.7
189
|
Verified
Not enough data
Not enough data
Not enough data
8.9
219
|
Verified
Not enough data
Not enough data
Not enough data
8.5
172
|
Verified
Not enough data
Not enough data
Not enough data
8.5
174
|
Verified
Not enough data
Not enough data
Not enough data
8.5
161
|
Verified
Not enough data
Not enough data
Not enough data
7.9
83
|
Verified
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Looker, Microsoft Power BI Embedded, Chartio, and Zoho Analytics share no categories
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
Microsoft Power BI Embedded is categorized as Embedded Business Intelligence
Chartio is categorized as Analytics Platforms
Zoho Analytics is categorized as Embedded Business Intelligence, Analytics Platforms, and Sales Analytics
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Power BI Embedded
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Chartio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.8%
Information Technology and Services
10.6%
Marketing and Advertising
7.8%
Financial Services
7.7%
Internet
6.9%
Other
55.2%
Information Technology and Services
16.3%
Education Management
6.1%
Computer Software
6.1%
Hospital & Health Care
5.1%
Banking
4.1%
Other
62.2%
Internet
13.7%
Computer Software
13.0%
Information Technology and Services
11.6%
Marketing and Advertising
6.1%
Financial Services
5.8%
Other
49.8%
Information Technology and Services
19.5%
Computer Software
9.9%
Financial Services
5.3%
Education Management
5.0%
Management Consulting
4.3%
Other
56.1%
Most Helpful Reviews
Looker
Most Helpful Favorable Review
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Most Helpful Critical Review
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Microsoft Power BI Embedded
Most Helpful Favorable Review
Sai Prasanna M.
Verified User in Publishing
The best thing about Power Bi is it is simple to use and it helps to extract data in a simple and beautiful way so that anyone can understand the data metrics in it. Data that contain many parameters can be simplified using PowerBi so that management can...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The tool has limitations since it is mainly core functions, nothing super specific
Chartio
Most Helpful Favorable Review
Asa P.
Verified User in Pharmaceuticals
The speed at which I can access our data through Chartio has changed how I go about analytics. We were using an older version of Crystal for all our reporting needs, and we were just hand cuffed as it relates to our ability to access data. As the Director...
Most Helpful Critical Review
Verified User in Computer Software
- unable to easily view the underlying data behind a dashboard card. I use this more than just a visual for our data but also use it to analyze the data. I always need to add another table card to the graph cards because I need to (and management) see...
Zoho Analytics
Most Helpful Favorable Review
Martin R.
Verified User in Professional Training & Coaching
Data is automatically pulled and presented in powerful dashboards for us to identify new courses of action. We use it analyse data mainly from Zoho CRM and Zoho Projects. Both systems include limited reporting with little visual representation. The set up...
Most Helpful Critical Review
Verified User in Events Services
It did not display accurate data. Even tech support could not help me.
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Sai Prasanna M.
Verified User in Publishing
The best thing about Power Bi is it is simple to use and it helps to extract data in a simple and beautiful way so that anyone can understand the data metrics in it. Data that contain many parameters can be simplified using PowerBi so that management can...
Asa P.
Verified User in Pharmaceuticals
The speed at which I can access our data through Chartio has changed how I go about analytics. We were using an older version of Crystal for all our reporting needs, and we were just hand cuffed as it relates to our ability to access data. As the Director...
Martin R.
Verified User in Professional Training & Coaching
Data is automatically pulled and presented in powerful dashboards for us to identify new courses of action. We use it analyse data mainly from Zoho CRM and Zoho Projects. Both systems include limited reporting with little visual representation. The set up...
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Verified User in Hospital & Health Care
The tool has limitations since it is mainly core functions, nothing super specific
Verified User in Computer Software
- unable to easily view the underlying data behind a dashboard card. I use this more than just a visual for our data but also use it to analyze the data. I always need to add another table card to the graph cards because I need to (and management) see...
Verified User in Events Services
It did not display accurate data. Even tech support could not help me.
Alternatives
Discussions
Best way to start on visualizations?
2 comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Is looker an ETL tool?
2 comments
RG
No, Looker is not an ELT tool. It’s a business intelligence and data visualization platform. ELT (Extract, Load, Transform) tools are used to move and...Read more
Which databases does Looker work with?
1 comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
What is the difference between Power BI and Power BI embedded?
1 comment
AC
Power BI is for folks who want to create and analyze reports directly in the Power BI service. It's user-friendly and great for in-house data visualization....Read more
Microsoft Power BI Embedded has no more discussions with answers
Chartio has no more discussions with answers
How much does Zoho Reports cost?
1 comment
Official Response from Zoho Analytics
The pricing for Zoho Reports starts at $50/month (supports 5 users, 500,000 rows & unlimited reporting databases in the account). There are various plans...Read more
How secure is my data in Zoho Reports?
1 comment
Official Response from Zoho Analytics
At Zoho, we give utmost importance to ensure our customers' data is both safe and secure. We have very stringent processes and systems in place to ensure the...Read more
What type of reports can be created in Zoho Reports?
1 comment
Official Response from Zoho Analytics
Zoho Reports supports a wide variety of report creation options.
Charts: Allows you to create any type of chart/graph. Chart types include line,...Read more
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