Compare Looker, Microsoft Power BI Embedded, Tableau, and IBM Cognos Analytics

At a Glance
Pricing
Ratings
Features
Reviews
Alternatives
Discussions

Microsoft Power BI Embedded

(101)

4.4 out of 5

Microsoft Power BI Embedded

Optimized for quick response

At a Glance

Looker

1,392 reviews

Microsoft Power BI Embedded

101 reviews

Tableau

2,143 reviews

IBM Cognos Analytics

375 reviews

Looker

Mid-Market (62.7% of reviews)

Microsoft Power BI Embedded

Mid-Market (40.8% of reviews)

Tableau

Enterprise (44.5% of reviews)

IBM Cognos Analytics

Enterprise (65.5% of reviews)

Looker

No pricing available

Microsoft Power BI Embedded

No pricing available

Tableau

$70.00 1 User Per Month

IBM Cognos Analytics

Free Trial 5 User Per Month

Compare Products

View over 30 comparative metrics based on real-user reviews for your selected products below. Rating comparisons include pricing, popular features, ease of use, and more. Popular alternatives and user discussions are also available to explore additional comparisons or questions.

Pricing

Looker

No pricing available

Microsoft Power BI Embedded

No pricing available

Tableau

Creator

$70.00

1 User Per Month

Includes Tableau Desktop, Tableau Prep Builder, and one Creator license on Tableau Cloud (SaaS) or Tableau Server (self-hosted).

Browse all 3 pricing plans

IBM Cognos Analytics

Cognos Analytics Trial

Free Trial

5 User Per Month

This is a free 30-day Cloud trial which contains the full feature set for Cognos Analytics. It also enables up to 5-users at an organization to use the same instance of the trial.

https://www.ibm.com/account/reg/us-en/subscribe?formid=urx-34710

Browse all 3 pricing plans

Looker

Free Trial is available

Microsoft Power BI Embedded

No trial information available

Tableau

Free Trial is available

IBM Cognos Analytics

Free Trial is available

Ratings

8.7

909

9.0

8.8

1,703

8.1

261

8.2

909

8.2

8.3

1,717

7.3

260

8.0

389

8.0

8.3

601

6.5

122

8.3

359

8.2

8.1

510

6.8

120

8.8

761

8.5

8.4

1,419

7.3

232

8.9

337

8.3

8.6

491

7.6

116

8.7

842

8.4

8.8

1,677

7.5

246

Categories

Looker

Microsoft Power BI Embedded

Tableau

IBM Cognos Analytics

Looker, Microsoft Power BI Embedded, Tableau, and IBM Cognos Analytics are categorized as Embedded Business Intelligence

Looker is categorized as Sales Analytics, Marketing Analytics, Analytics Platforms, Digital Analytics, and Data Visualization

Microsoft Power BI Embedded has no unique categories

Tableau is categorized as Insurance Analytics, Location Intelligence, Analytics Platforms, Predictive Analytics, and Data Preparation

IBM Cognos Analytics is categorized as Analytics Platforms and Predictive Analytics

Reviews

Reviewers' Company Size

Looker

16.7%

62.7%

20.6%

Microsoft Power BI Embedded

22.4%

40.8%

36.7%

Tableau

21.7%

33.8%

44.5%

IBM Cognos Analytics

11.8%

22.7%

65.5%

16.7%

22.4%

21.7%

11.8%

62.7%

40.8%

33.8%

22.7%

20.6%

36.7%

44.5%

65.5%

Reviewers' Industry

Looker

Computer Software

11.8%

Information Technology and Services

10.6%

Marketing and Advertising

7.8%

Financial Services

7.7%

Internet

6.9%

Other

55.2%

Microsoft Power BI Embedded

Information Technology and Services

16.3%

Education Management

6.1%

Computer Software

6.1%

Hospital & Health Care

5.1%

Banking

4.1%

Other

62.2%

Tableau

Information Technology and Services

11.0%

Computer Software

6.6%

Financial Services

5.7%

Marketing and Advertising

5.2%

Higher Education

5.1%

Other

66.4%

IBM Cognos Analytics

Information Technology and Services

9.8%

Insurance

9.1%

Financial Services

6.8%

Education Management

5.9%

Banking

5.2%

Other

63.2%

Most Helpful Reviews

Looker

Most Helpful Favorable Review

Alan C.

Verified User in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Most Helpful Critical Review

Verified User in Consumer Goods

Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...

Microsoft Power BI Embedded

Most Helpful Favorable Review

Sai Prasanna M.

Verified User in Publishing

The best thing about Power Bi is it is simple to use and it helps to extract data in a simple and beautiful way so that anyone can understand the data metrics in it. Data that contain many parameters can be simplified using PowerBi so that management can...

Most Helpful Critical Review

Verified User in Hospital & Health Care

The tool has limitations since it is mainly core functions, nothing super specific

Tableau

Most Helpful Favorable Review

Jeff B.

Verified User in Retail

Tableau enables users the ability build data visualizations in the matter of minutes without requiring technical report development knowledge. In my opinion, the top 5 best qualities: 1. Drag and drop functionality is easy for any user to...

Most Helpful Critical Review

Kimiko T.

Verified User in Real Estate

Needs an updated UI and better data connection process

IBM Cognos Analytics

Most Helpful Favorable Review

Verified User in Higher Education

Cognos is a powerful BI tool. It has been set up to be integrated with several of our existing databases to allow us one interface to pull data on demand, or send scheduled reports to university stakeholders. It has just enough needed to make the menus and...

Most Helpful Critical Review

J Reese K.

Verified User in Marketing and Advertising

If your turnover is high or if there is not enough specialists on hand to REALLY train it well, its a lost value. The learning curve is steep and it really depends on your base level item level data and input. Can you trust what it is telling you?

Alan C.

Verified User in Staffing and Recruiting

Sai Prasanna M.

Verified User in Publishing

Jeff B.

Verified User in Retail

Verified User in Higher Education

Verified User in Consumer Goods

Verified User in Hospital & Health Care

The tool has limitations since it is mainly core functions, nothing super specific

Kimiko T.

Verified User in Real Estate

Needs an updated UI and better data connection process

J Reese K.

Verified User in Marketing and Advertising

Alternatives

Looker Alternatives

Microsoft Power BI Embedded Alternatives

Tableau Alternatives

IBM Cognos Analytics Alternatives

Discussions

Looker Discussions

Best way to start on visualizations?

2 comments

Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more

Is looker an ETL tool?

2 comments

No, Looker is not an ELT tool. It’s a business intelligence and data visualization platform. ELT (Extract, Load, Transform) tools are used to move and...Read more

Which databases does Looker work with?

1 comment

Official Response from Looker

Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more

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Microsoft Power BI Embedded Discussions

What is the difference between Power BI and Power BI embedded?

1 comment

Power BI is for folks who want to create and analyze reports directly in the Power BI service. It's user-friendly and great for in-house data visualization....Read more

Microsoft Power BI Embedded has no more discussions with answers

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Tableau Discussions

why did saleforce by tableau? IS SFDC reporting going to change now?

2 comments

Buying tableau was a strategic decision for Salesforce primarily because their products lacked the analytics edge at a sales point of view and now they have...Read more

What does Tableau Desktop do?

2 comments

Tableau Desktop help create interactive Dashboards offline and publish it to the wider audience through Tableau public. Tableau Desktop is one of the version...Read more

Do I need Tableau Desktop if I have Tableau Server?

2 comments

Anyway, whether you need Tableau Desktop depends on your specific use case and requirements. If you're unsure, you can consider the following Evaluate...Read more

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IBM Cognos Analytics Discussions

Where can I find more answers on my questions?

2 comments

Official Response from IBM Cognos Analytics

Check out this blog https://www.ibm.com/communities/analytics/cognos-analytics/blog/Read more

I heard Cognos Analytics 11.11 was out - where can I find more information?

2 comments

Official Response from IBM Cognos Analytics

https://www.ibm.com/communities/analytics/cognos-analytics-blog/cognos-analytics-release-r11-11-0-11-is-here/Read more

Have you used DMR ? Have you found it better than a relational or a powercube?

1 comment

Yes, I have used DMR. However, the performance here is not so great compared to a PowerCube. However, you don't have to worry about building cubes. I...Read more

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