Compare Microsoft Power BI Embedded, Tableau, and IBM Cognos Analytics

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At a Glance
Star Rating
Microsoft Power BI Embedded
Microsoft Power BI Embedded
IBM Cognos Analytics
IBM Cognos Analytics
Market Segments
Microsoft Power BI Embedded
Microsoft Power BI Embedded
Mid-Market (40.8% of reviews)Information
Tableau
Tableau
Enterprise (44.6% of reviews)Information
IBM Cognos Analytics
IBM Cognos Analytics
Enterprise (65.5% of reviews)Information
Entry-Level Pricing
Microsoft Power BI Embedded
Microsoft Power BI Embedded
No pricing available
Tableau
Tableau
$70.00 1 User Per Month
IBM Cognos Analytics
IBM Cognos Analytics
Free Trial 5 User Per Month

Compare Products

View over 30 comparative metrics based on real-user reviews for your selected products below. Rating comparisons include pricing, popular features, ease of use, and more. Popular alternatives and user discussions are also available to explore additional comparisons or questions.

Pricing
Entry-Level Pricing
Microsoft Power BI Embedded
No pricing available
Tableau
Creator
$70.00
1 User Per Month
Browse all 3 pricing plans
IBM Cognos Analytics
Cognos Analytics Trial
Free Trial
5 User Per Month
Browse all 3 pricing plans
Free Trial
Microsoft Power BI Embedded
No trial information available
Tableau
Free Trial is available
IBM Cognos Analytics
Free Trial is available
Ratings
Meets Requirements
9.0
78
8.8
1,702
8.1
261
Ease of Use
8.2
78
8.3
1,716
7.3
260
Ease of Setup
8.0
25
8.3
600
6.5
122
Ease of Admin
8.2
24
8.1
510
6.8
120
Quality of Support
8.5
71
8.4
1,418
7.3
232
Has the product been a good partner in doing business?
8.3
24
8.6
491
7.6
116
Product Direction (% positive)
8.4
78
8.8
1,676
7.5
246
Features by Category
8.0
2,340
8.0
39,884
8.0
4,864
Reports
9.1
60
|
Verified
8.8
1267
|
Verified
8.0
161
|
Verified
8.3
56
|
Verified
8.3
1146
|
Verified
7.3
123
|
Verified
9.4
58
|
Verified
9.2
1309
|
Verified
7.9
153
|
Verified
8.8
54
|
Verified
8.6
936
7.4
105
|
Verified
9.3
58
|
Verified
9.1
1293
|
Verified
7.7
147
|
Verified
Reports
9.1
60
|
Verified
8.8
1267
|
Verified
8.0
161
|
Verified
8.3
56
|
Verified
8.3
1146
|
Verified
7.3
123
|
Verified
9.4
58
|
Verified
9.2
1309
|
Verified
7.9
153
|
Verified
8.8
54
|
Verified
8.6
936
7.4
105
|
Verified
9.3
58
|
Verified
9.1
1293
|
Verified
7.7
147
|
Verified
Self Service
8.9
58
|
Verified
8.6
1242
|
Verified
8.0
136
|
Verified
8.7
59
|
Verified
8.8
1272
|
Verified
8.4
153
|
Verified
8.7
56
|
Verified
8.5
1192
|
Verified
7.8
137
|
Verified
8.3
47
8.2
1008
7.5
125
|
Verified
8.3
57
|
Verified
8.2
1085
|
Verified
7.4
120
|
Verified
Feature Not Available
7.9
922
|
Verified
6.9
87
|
Verified
Self Service
8.9
58
|
Verified
8.6
1242
|
Verified
8.0
136
|
Verified
8.7
59
|
Verified
8.8
1272
|
Verified
8.4
153
|
Verified
8.7
56
|
Verified
8.5
1192
|
Verified
7.8
137
|
Verified
8.3
47
8.2
1008
7.5
125
|
Verified
8.3
57
|
Verified
8.2
1085
|
Verified
7.4
120
|
Verified
Feature Not Available
7.9
922
|
Verified
6.9
87
|
Verified
Advanced Analytics
Not enough data
7.9
871
7.6
91
|
Verified
Not enough data
9.2
1283
|
Verified
7.9
128
|
Verified
Not enough data
8.2
880
7.8
79
|
Verified
Advanced Analytics
Not enough data
7.9
871
7.6
91
|
Verified
Not enough data
9.2
1283
|
Verified
7.9
128
|
Verified
Not enough data
8.2
880
7.8
79
|
Verified
Building Reports
8.8
43
8.4
640
|
Verified
8.0
84
|
Verified
8.6
46
|
Verified
8.2
613
|
Verified
8.0
84
|
Verified
8.4
40
|
Verified
8.4
498
|
Verified
7.8
70
|
Verified
8.5
41
|
Verified
8.2
506
|
Verified
7.3
57
|
Verified
Building Reports
8.8
43
8.4
640
|
Verified
8.0
84
|
Verified
8.6
46
|
Verified
8.2
613
|
Verified
8.0
84
|
Verified
8.4
40
|
Verified
8.4
498
|
Verified
7.8
70
|
Verified
8.5
41
|
Verified
8.2
506
|
Verified
7.3
57
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.0
896
8.0
21,000
7.0
2,230
Reports
9.1
60
|
Verified
8.8
1267
|
Verified
8.0
161
|
Verified
8.3
56
|
Verified
8.3
1146
|
Verified
7.3
123
|
Verified
9.4
58
|
Verified
9.2
1309
|
Verified
7.9
153
|
Verified
8.8
54
|
Verified
8.6
936
7.4
105
|
Verified
9.3
58
|
Verified
9.1
1293
|
Verified
7.7
147
|
Verified
Data Preparation
Not enough data
8.8
529
|
Verified
8.5
37
|
Verified
Not enough data
8.6
519
|
Verified
8.4
37
|
Verified
Data Modeling and Blending
Not enough data
8.6
557
|
Verified
8.5
40
|
Verified
Not enough data
8.9
578
|
Verified
8.7
40
|
Verified
Not enough data
8.8
552
|
Verified
8.3
36
|
Verified
Generative AI
Not enough data
7.9
137
Feature Not Available
Not enough data
8.0
165
Feature Not Available
Self Service
8.9
58
|
Verified
8.6
1242
|
Verified
8.0
136
|
Verified
8.7
59
|
Verified
8.8
1272
|
Verified
8.4
153
|
Verified
8.7
56
|
Verified
8.5
1192
|
Verified
7.8
137
|
Verified
8.3
47
8.2
1008
7.5
125
|
Verified
8.3
57
|
Verified
8.2
1085
|
Verified
7.4
120
|
Verified
Feature Not Available
7.9
922
|
Verified
6.9
87
|
Verified
Advanced Analytics
Not enough data
7.9
871
7.6
91
|
Verified
Not enough data
9.2
1283
|
Verified
7.9
128
|
Verified
Not enough data
8.2
880
7.8
79
|
Verified
Building Reports
8.8
43
8.4
640
|
Verified
8.0
84
|
Verified
8.6
46
|
Verified
8.2
613
|
Verified
8.0
84
|
Verified
8.4
40
|
Verified
8.4
498
|
Verified
7.8
70
|
Verified
8.5
41
|
Verified
8.2
506
|
Verified
7.3
57
|
Verified
Embedded Business IntelligenceHide 15 FeaturesShow 15 Features
8.0
733
8.0
14,929
8.0
1,742
Reports
9.1
60
|
Verified
8.8
1267
|
Verified
8.0
161
|
Verified
8.3
56
|
Verified
8.3
1146
|
Verified
7.3
123
|
Verified
9.4
58
|
Verified
9.2
1309
|
Verified
7.9
153
|
Verified
8.8
54
|
Verified
8.6
936
7.4
105
|
Verified
9.3
58
|
Verified
9.1
1293
|
Verified
7.7
147
|
Verified
Self Service
8.9
58
|
Verified
8.6
1242
|
Verified
8.0
136
|
Verified
8.7
59
|
Verified
8.8
1272
|
Verified
8.4
153
|
Verified
8.7
56
|
Verified
8.5
1192
|
Verified
7.8
137
|
Verified
8.3
47
8.2
1008
7.5
125
|
Verified
8.3
57
|
Verified
8.2
1085
|
Verified
7.4
120
|
Verified
Feature Not Available
7.9
922
|
Verified
6.9
87
|
Verified
Building Reports
8.8
43
8.4
640
|
Verified
8.0
84
|
Verified
8.6
46
|
Verified
8.2
613
|
Verified
8.0
84
|
Verified
8.4
40
|
Verified
8.4
498
|
Verified
7.8
70
|
Verified
8.5
41
|
Verified
8.2
506
|
Verified
7.3
57
|
Verified
Not enough data
9.0
172
Not enough data
Cartography
Not enough data
9.4
15
Not enough data
Not enough data
9.4
15
Not enough data
Not enough data
9.6
16
Not enough data
Not enough data
9.5
16
Not enough data
Analysis
Not enough data
9.4
16
Not enough data
Not enough data
9.6
16
Not enough data
Not enough data
9.4
16
Not enough data
Not enough data
9.4
16
Not enough data
Reporting
Not enough data
9.6
16
Not enough data
Not enough data
9.2
15
Not enough data
Not enough data
9.6
15
Not enough data
Not enough data
8.0
1,313
Not enough data
Data Source Access
Not enough data
8.6
88
Not enough data
Not enough data
8.8
89
Not enough data
Not enough data
8.3
88
Not enough data
Data Interaction
Not enough data
8.4
90
Not enough data
Not enough data
8.3
89
Not enough data
Not enough data
8.4
87
Not enough data
Not enough data
8.5
89
Not enough data
Not enough data
8.5
87
Not enough data
Not enough data
8.6
87
Not enough data
Not enough data
8.6
88
Not enough data
Not enough data
8.4
87
Not enough data
Data Exporting
Not enough data
8.7
86
Not enough data
Not enough data
8.7
85
Not enough data
Not enough data
8.6
87
Not enough data
Generative AI
Not enough data
8.0
86
Not enough data
Not enough data
9.0
286
Not enough data
Additional Functionality
Not enough data
9.2
41
Not enough data
Not enough data
9.6
42
Not enough data
Basics
Not enough data
9.4
42
Not enough data
Content
Not enough data
9.3
39
Not enough data
Data
Not enough data
9.5
41
Not enough data
Interoperability
Not enough data
9.1
39
Not enough data
Performance
Not enough data
9.8
42
Not enough data
Not enough data
9.0
1,456
6.0
88
Statistical Tool
Not enough data
8.5
137
8.6
12
Not enough data
8.4
139
Feature Not Available
Not enough data
8.6
131
Feature Not Available
Data Analysis
Not enough data
9.1
155
9.0
13
Not enough data
9.0
152
8.8
13
Decision Making
Not enough data
8.8
146
9.0
12
Not enough data
9.5
154
9.1
13
Not enough data
9.3
153
9.1
13
Not enough data
8.8
149
8.3
12
Generative AI
Not enough data
8.4
70
Feature Not Available
Not enough data
8.4
70
Feature Not Available
Categories
Categories
Shared Categories
Microsoft Power BI Embedded
Microsoft Power BI Embedded
Tableau
Tableau
IBM Cognos Analytics
IBM Cognos Analytics
Microsoft Power BI Embedded, Tableau, and IBM Cognos Analytics are categorized as Embedded Business Intelligence
Unique Categories
Microsoft Power BI Embedded
Microsoft Power BI Embedded has no unique categories
IBM Cognos Analytics
IBM Cognos Analytics is categorized as Analytics Platforms and Predictive Analytics
Reviews
Reviewers' Company Size
Microsoft Power BI Embedded
Microsoft Power BI Embedded
Small-Business(50 or fewer emp.)
22.4%
Mid-Market(51-1000 emp.)
40.8%
Enterprise(> 1000 emp.)
36.7%
Tableau
Tableau
Small-Business(50 or fewer emp.)
21.7%
Mid-Market(51-1000 emp.)
33.8%
Enterprise(> 1000 emp.)
44.6%
IBM Cognos Analytics
IBM Cognos Analytics
Small-Business(50 or fewer emp.)
11.8%
Mid-Market(51-1000 emp.)
22.7%
Enterprise(> 1000 emp.)
65.5%
Reviewers' Industry
Microsoft Power BI Embedded
Microsoft Power BI Embedded
Information Technology and Services
16.3%
Education Management
6.1%
Computer Software
6.1%
Hospital & Health Care
5.1%
Banking
4.1%
Other
62.2%
Tableau
Tableau
Information Technology and Services
11.0%
Computer Software
6.6%
Financial Services
5.7%
Marketing and Advertising
5.2%
Higher Education
5.0%
Other
66.5%
IBM Cognos Analytics
IBM Cognos Analytics
Information Technology and Services
9.8%
Insurance
9.1%
Financial Services
6.8%
Education Management
5.9%
Banking
5.2%
Other
63.2%
Most Helpful Reviews
Microsoft Power BI Embedded
Microsoft Power BI Embedded
Most Helpful Favorable Review
Verified User
G
Verified User in Computer Software

The ability to visualize and create reports in rich personalized dashboards to help make business decisions. I love that the PowerBi app allows integration with other third party apps to impove the experience and efficiencies. The application is lighting...

Most Helpful Critical Review
Manmeet B.
MB
Manmeet B.
Verified User in Information Technology and Services

We can just represent but feature like powerbi web services are not as easily available. Also the performance is highly affected moving from web Services to embedded.

Tableau
Tableau
Most Helpful Favorable Review
Jeff B.
JB
Jeff B.
Verified User in Retail

Tableau enables users the ability build data visualizations in the matter of minutes without requiring technical report development knowledge. In my opinion, the top 5 best qualities: 1. Drag and drop functionality is easy for any user to...

Most Helpful Critical Review
Verified User in Capital Markets
GC
Verified User in Capital Markets

requires a desktop application for editing reports, data needs to be in a certain format (cube), ugly looking UI, not very slick at all.

IBM Cognos Analytics
IBM Cognos Analytics
Most Helpful Favorable Review
Verified User in Higher Education
GH
Verified User in Higher Education

Cognos is a powerful BI tool. It has been set up to be integrated with several of our existing databases to allow us one interface to pull data on demand, or send scheduled reports to university stakeholders. It has just enough needed to make the menus and...

Most Helpful Critical Review
J Reese K.
JK
J Reese K.
Verified User in Marketing and Advertising

If your turnover is high or if there is not enough specialists on hand to REALLY train it well, its a lost value. The learning curve is steep and it really depends on your base level item level data and input. Can you trust what it is telling you?

Discussions
Microsoft Power BI Embedded
Microsoft Power BI Embedded Discussions
What is the difference between Power BI and Power BI embedded?
1 comment
Andres C.
AC
Power BI is for folks who want to create and analyze reports directly in the Power BI service. It's user-friendly and great for in-house data visualization....Read more
Monty the Mongoose crying
Microsoft Power BI Embedded has no more discussions with answers
Tableau
Tableau Discussions
why did saleforce by tableau? IS SFDC reporting going to change now?
2 comments
Derrick K.
DK
Buying tableau was a strategic decision for Salesforce primarily because their products lacked the analytics edge at a sales point of view and now they have...Read more
What does Tableau Desktop do?
2 comments
Naveen A.
NA
Tableau Desktop help create interactive Dashboards offline and publish it to the wider audience through Tableau public. Tableau Desktop is one of the version...Read more
Do I need Tableau Desktop if I have Tableau Server?
2 comments
Luis T.
LT
Anyway, whether you need Tableau Desktop depends on your specific use case and requirements. If you're unsure, you can consider the following Evaluate...Read more
IBM Cognos Analytics
IBM Cognos Analytics Discussions
Where can I find more answers on my questions?
2 comments
Official Response from IBM Cognos Analytics
Check out this blog https://www.ibm.com/communities/analytics/cognos-analytics/blog/Read more
I heard Cognos Analytics 11.11 was out - where can I find more information?
2 comments
Official Response from IBM Cognos Analytics
https://www.ibm.com/communities/analytics/cognos-analytics-blog/cognos-analytics-release-r11-11-0-11-is-here/Read more
Have you used DMR ? Have you found it better than a relational or a powercube?
1 comment
Corey M.
CM
Yes, I have used DMR. However, the performance here is not so great compared to a PowerCube. However, you don't have to worry about building cubes. I...Read more