Compare Looker, Microsoft Power BI Embedded, Looker Studio, and Grow.com 
At a Glance
Star Rating
Looker
Microsoft Power BI Embedded
Looker Studio
Grow.com
Market Segments
Looker
Mid-Market (62.7% of reviews)Microsoft Power BI Embedded
Mid-Market (40.8% of reviews)Looker Studio
Small-Business (48.6% of reviews)Grow.com
Small-Business (66.7% of reviews)Entry-Level Pricing
Looker
No pricing availableMicrosoft Power BI Embedded
No pricing availableLooker Studio
No pricing availableGrow.com
No pricing availableFeatured Products
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InfiniGrow
(49)
Marketing Analytics
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Compare Products
View over 30 comparative metrics based on real-user reviews for your selected products below. Rating comparisons include pricing, popular features, ease of use, and more. Popular alternatives and user discussions are also available to explore additional comparisons or questions.
Pricing
Entry-Level Pricing
Looker
No pricing availableMicrosoft Power BI Embedded
No pricing availableLooker Studio
No pricing availableGrow.com
No pricing availableFree Trial
Looker
Free Trial is available
Microsoft Power BI Embedded
No trial information availableLooker Studio
No trial information availableGrow.com
Free Trial is available
Ratings
Meets Requirements
8.7
909
9.0
78
8.5
330
8.6
200
Ease of Use
8.2
909
8.2
78
8.2
332
8.2
202
Ease of Setup
8.0
389
8.0
25
8.3
149
7.9
130
Ease of Admin
8.3
359
8.2
24
8.2
143
8.5
131
Quality of Support
8.8
761
8.5
71
7.3
259
9.0
191
Has the product been a good partner in doing business?
8.9
337
8.3
24
8.2
127
8.9
128
Product Direction (% positive)
8.7
842
8.4
78
8.7
313
9.1
189
Features by Category
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.8
256
8.6
134
8.2
466
|
Verified
8.3
56
|
Verified
7.8
220
7.9
119
8.2
507
|
Verified
9.4
58
|
Verified
8.7
259
8.8
149
8.2
380
|
Verified
8.8
54
|
Verified
8.4
212
8.5
100
8.7
506
|
Verified
9.3
58
|
Verified
8.9
251
9.1
148
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.8
256
8.6
134
8.2
466
|
Verified
8.3
56
|
Verified
7.8
220
7.9
119
8.2
507
|
Verified
9.4
58
|
Verified
8.7
259
8.8
149
8.2
380
|
Verified
8.8
54
|
Verified
8.4
212
8.5
100
8.7
506
|
Verified
9.3
58
|
Verified
8.9
251
9.1
148
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
Not enough data
8.3
140
8.7
490
|
Verified
8.7
59
|
Verified
Not enough data
8.4
140
8.5
469
|
Verified
8.7
56
|
Verified
Not enough data
8.1
124
8.1
471
|
Verified
8.3
47
Not enough data
7.6
114
8.3
445
|
Verified
8.3
57
|
Verified
Not enough data
8.2
112
7.7
360
|
Verified
Feature Not Available
Not enough data
7.4
92
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
Not enough data
8.3
140
8.7
490
|
Verified
8.7
59
|
Verified
Not enough data
8.4
140
8.5
469
|
Verified
8.7
56
|
Verified
Not enough data
8.1
124
8.1
471
|
Verified
8.3
47
Not enough data
7.6
114
8.3
445
|
Verified
8.3
57
|
Verified
Not enough data
8.2
112
7.7
360
|
Verified
Feature Not Available
Not enough data
7.4
92
Advanced Analytics
7.6
291
|
Verified
Not enough data
Not enough data
7.4
72
8.4
488
|
Verified
Not enough data
Not enough data
8.7
135
8.1
374
|
Verified
Not enough data
Not enough data
7.9
87
Advanced Analytics
7.6
291
|
Verified
Not enough data
Not enough data
7.4
72
8.4
488
|
Verified
Not enough data
Not enough data
8.7
135
8.1
374
|
Verified
Not enough data
Not enough data
7.9
87
Building Reports
8.3
261
|
Verified
8.8
43
Not enough data
8.3
92
8.5
270
|
Verified
8.6
46
|
Verified
Not enough data
8.3
84
8.1
237
|
Verified
8.4
40
|
Verified
Not enough data
8.0
83
8.2
212
|
Verified
8.5
41
|
Verified
Not enough data
8.2
86
Building Reports
8.3
261
|
Verified
8.8
43
Not enough data
8.3
92
8.5
270
|
Verified
8.6
46
|
Verified
Not enough data
8.3
84
8.1
237
|
Verified
8.4
40
|
Verified
Not enough data
8.0
83
8.2
212
|
Verified
8.5
41
|
Verified
Not enough data
8.2
86
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.8
256
8.6
134
8.2
466
|
Verified
8.3
56
|
Verified
7.8
220
7.9
119
8.2
507
|
Verified
9.4
58
|
Verified
8.7
259
8.8
149
8.2
380
|
Verified
8.8
54
|
Verified
8.4
212
8.5
100
8.7
506
|
Verified
9.3
58
|
Verified
8.9
251
9.1
148
Data Preparation
8.4
202
|
Verified
Not enough data
Not enough data
8.6
26
8.4
182
|
Verified
Not enough data
Not enough data
8.5
19
Data Modeling and Blending
8.6
233
|
Verified
Not enough data
Not enough data
8.7
25
8.7
250
|
Verified
Not enough data
Not enough data
8.5
26
8.4
231
|
Verified
Not enough data
Not enough data
8.6
27
Generative AI
Feature Not Available
Not enough data
Not enough data
6.7
7
Feature Not Available
Not enough data
Not enough data
6.2
7
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
Not enough data
8.3
140
8.7
490
|
Verified
8.7
59
|
Verified
Not enough data
8.4
140
8.5
469
|
Verified
8.7
56
|
Verified
Not enough data
8.1
124
8.1
471
|
Verified
8.3
47
Not enough data
7.6
114
8.3
445
|
Verified
8.3
57
|
Verified
Not enough data
8.2
112
7.7
360
|
Verified
Feature Not Available
Not enough data
7.4
92
Advanced Analytics
7.6
291
|
Verified
Not enough data
Not enough data
7.4
72
8.4
488
|
Verified
Not enough data
Not enough data
8.7
135
8.1
374
|
Verified
Not enough data
Not enough data
7.9
87
Building Reports
8.3
261
|
Verified
8.8
43
Not enough data
8.3
92
8.5
270
|
Verified
8.6
46
|
Verified
Not enough data
8.3
84
8.1
237
|
Verified
8.4
40
|
Verified
Not enough data
8.0
83
8.2
212
|
Verified
8.5
41
|
Verified
Not enough data
8.2
86
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.8
256
8.6
134
8.2
466
|
Verified
8.3
56
|
Verified
7.8
220
7.9
119
8.2
507
|
Verified
9.4
58
|
Verified
8.7
259
8.8
149
8.2
380
|
Verified
8.8
54
|
Verified
8.4
212
8.5
100
8.7
506
|
Verified
9.3
58
|
Verified
8.9
251
9.1
148
Reports
8.2
20
Not enough data
8.9
82
8.9
24
7.9
20
Not enough data
9.1
81
8.8
23
7.9
18
Not enough data
7.9
69
8.5
23
Generative AI
6.6
17
Not enough data
Feature Not Available
6.5
8
7.3
17
Not enough data
Feature Not Available
6.3
8
Visualization
8.5
20
Not enough data
9.1
82
9.0
26
8.5
20
Not enough data
8.8
73
8.9
25
8.5
20
Not enough data
9.2
83
9.1
25
8.3
20
Not enough data
8.5
76
8.8
24
Data Updates
8.2
19
Not enough data
8.3
70
8.3
22
8.3
19
Not enough data
8.8
79
8.2
24
Collaboration
7.8
20
Not enough data
8.9
81
9.1
25
8.1
20
Not enough data
8.6
74
8.3
24
7.8
18
Not enough data
8.1
67
8.3
22
Data Updates
8.3
43
Not enough data
8.1
182
8.5
68
7.9
48
Not enough data
8.3
220
8.5
83
8.3
51
Not enough data
8.3
185
8.6
61
Reports
8.6
503
|
Verified
9.1
60
|
Verified
8.8
256
8.6
134
8.2
466
|
Verified
8.3
56
|
Verified
7.8
220
7.9
119
8.2
507
|
Verified
9.4
58
|
Verified
8.7
259
8.8
149
8.2
380
|
Verified
8.8
54
|
Verified
8.4
212
8.5
100
8.7
506
|
Verified
9.3
58
|
Verified
8.9
251
9.1
148
Self Service
8.5
478
|
Verified
8.9
58
|
Verified
Not enough data
8.3
140
8.7
490
|
Verified
8.7
59
|
Verified
Not enough data
8.4
140
8.5
469
|
Verified
8.7
56
|
Verified
Not enough data
8.1
124
8.1
471
|
Verified
8.3
47
Not enough data
7.6
114
8.3
445
|
Verified
8.3
57
|
Verified
Not enough data
8.2
112
7.7
360
|
Verified
Feature Not Available
Not enough data
7.4
92
Building Reports
8.3
261
|
Verified
8.8
43
Not enough data
8.3
92
8.5
270
|
Verified
8.6
46
|
Verified
Not enough data
8.3
84
8.1
237
|
Verified
8.4
40
|
Verified
Not enough data
8.0
83
8.2
212
|
Verified
8.5
41
|
Verified
Not enough data
8.2
86
Digital AnalyticsHide 27 FeaturesShow 27 Features
8.0
4,447
Not enough data
Not enough data
Not enough data
Metrics
8.9
183
Not enough data
Not enough data
Not enough data
8.6
186
Not enough data
Not enough data
Not enough data
8.4
172
Not enough data
Not enough data
Not enough data
8.3
175
Not enough data
Not enough data
Not enough data
8.4
163
Not enough data
Not enough data
Not enough data
8.3
174
Not enough data
Not enough data
Not enough data
8.5
168
Not enough data
Not enough data
Not enough data
8.6
178
Not enough data
Not enough data
Not enough data
8.4
172
Not enough data
Not enough data
Not enough data
Reporting
8.4
191
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
8.7
191
Not enough data
Not enough data
Not enough data
8.6
193
Not enough data
Not enough data
Not enough data
8.2
150
Not enough data
Not enough data
Not enough data
8.6
156
Not enough data
Not enough data
Not enough data
9.0
204
Not enough data
Not enough data
Not enough data
Other
8.7
176
Not enough data
Not enough data
Not enough data
8.7
161
Not enough data
Not enough data
Not enough data
8.5
152
Not enough data
Not enough data
Not enough data
8.8
164
Not enough data
Not enough data
Not enough data
8.8
158
Not enough data
Not enough data
Not enough data
8.4
130
Not enough data
Not enough data
Not enough data
8.4
142
Not enough data
Not enough data
Not enough data
Administration
8.6
170
Not enough data
Not enough data
Not enough data
8.6
149
Not enough data
Not enough data
Not enough data
8.6
197
Not enough data
Not enough data
Not enough data
8.7
192
Not enough data
Not enough data
Not enough data
Sales AnalyticsHide 13 FeaturesShow 13 Features
9.0
1,906
Not enough data
Not enough data
Not enough data
Data Sourcing
8.8
172
Not enough data
Not enough data
Not enough data
8.8
188
Not enough data
Not enough data
Not enough data
8.6
156
Not enough data
Not enough data
Not enough data
8.8
193
Not enough data
Not enough data
Not enough data
8.7
177
Not enough data
Not enough data
Not enough data
Predictive Analytics
8.4
121
Not enough data
Not enough data
Not enough data
8.3
118
Not enough data
Not enough data
Not enough data
8.2
117
Not enough data
Not enough data
Not enough data
8.2
135
Not enough data
Not enough data
Not enough data
Sales Management
8.4
132
Not enough data
Not enough data
Not enough data
8.3
111
Not enough data
Not enough data
Not enough data
8.8
144
Not enough data
Not enough data
Not enough data
8.7
142
Not enough data
Not enough data
Not enough data
Marketing AnalyticsHide 12 FeaturesShow 12 Features
8.0
1,860
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
181
|
Verified
Not enough data
Not enough data
Not enough data
8.7
201
|
Verified
Not enough data
Not enough data
Not enough data
8.7
186
|
Verified
Not enough data
Not enough data
Not enough data
9.0
204
|
Verified
Not enough data
Not enough data
Not enough data
8.5
90
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Campaign Activity
8.7
189
|
Verified
Not enough data
Not enough data
Not enough data
8.9
219
|
Verified
Not enough data
Not enough data
Not enough data
8.5
172
|
Verified
Not enough data
Not enough data
Not enough data
8.5
174
|
Verified
Not enough data
Not enough data
Not enough data
8.5
161
|
Verified
Not enough data
Not enough data
Not enough data
7.9
83
|
Verified
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Looker, Microsoft Power BI Embedded, Looker Studio, and Grow.com share no categories
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
Microsoft Power BI Embedded is categorized as Embedded Business Intelligence
Looker Studio is categorized as Data Visualization
Grow.com is categorized as Analytics Platforms, Data Visualization, and Embedded Business Intelligence
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Power BI Embedded
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker Studio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Grow.com
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.8%
Information Technology and Services
10.6%
Marketing and Advertising
7.8%
Financial Services
7.7%
Internet
6.9%
Other
55.2%
Information Technology and Services
16.3%
Education Management
6.1%
Computer Software
6.1%
Hospital & Health Care
5.1%
Banking
4.1%
Other
62.2%
Marketing and Advertising
23.3%
Information Technology and Services
7.7%
Computer Software
7.4%
Internet
5.2%
Financial Services
3.5%
Other
53.0%
Marketing and Advertising
15.2%
Computer Software
7.4%
Information Technology and Services
6.9%
Internet
4.8%
Retail
3.5%
Other
62.3%
Most Helpful Reviews
Looker
Most Helpful Favorable Review
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Most Helpful Critical Review
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Microsoft Power BI Embedded
Most Helpful Favorable Review
Sai Prasanna M.
Verified User in Publishing
The best thing about Power Bi is it is simple to use and it helps to extract data in a simple and beautiful way so that anyone can understand the data metrics in it. Data that contain many parameters can be simplified using PowerBi so that management can...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The tool has limitations since it is mainly core functions, nothing super specific
Looker Studio
Most Helpful Favorable Review
Verified User in Financial Services
The best part is that you can bring whichever data source you want, if some data source is not available there is always option of Google Sheets. Pro users can even connect SQL databases
Most Helpful Critical Review
Pete G.
Verified User in Marketing and Advertising
Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load
Grow.com
Most Helpful Favorable Review
Andrew W.
Verified User in Health, Wellness and Fitness
The charts look great, and it's miles better than having to do manual data pulls and static reports to answer business questions. But the real awesome feature for me, is their support team. I never found a question that they couldn't answer, and they were...
Most Helpful Critical Review
Verified User in Consumer Goods
I had high hopes. The sales rep that we talked to told us there was no risk and we could get our money back for the first month if we weren't happy. After the first month, we decided it wasnt for us and asked to cancel. They wrote back that we could cancel...
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Sai Prasanna M.
Verified User in Publishing
The best thing about Power Bi is it is simple to use and it helps to extract data in a simple and beautiful way so that anyone can understand the data metrics in it. Data that contain many parameters can be simplified using PowerBi so that management can...
Verified User in Financial Services
The best part is that you can bring whichever data source you want, if some data source is not available there is always option of Google Sheets. Pro users can even connect SQL databases
Andrew W.
Verified User in Health, Wellness and Fitness
The charts look great, and it's miles better than having to do manual data pulls and static reports to answer business questions. But the real awesome feature for me, is their support team. I never found a question that they couldn't answer, and they were...
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Verified User in Hospital & Health Care
The tool has limitations since it is mainly core functions, nothing super specific
Pete G.
Verified User in Marketing and Advertising
Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load
Verified User in Consumer Goods
I had high hopes. The sales rep that we talked to told us there was no risk and we could get our money back for the first month if we weren't happy. After the first month, we decided it wasnt for us and asked to cancel. They wrote back that we could cancel...
Alternatives
Discussions
Best way to start on visualizations?
2 comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Is looker an ETL tool?
2 comments
RG
No, Looker is not an ELT tool. It’s a business intelligence and data visualization platform. ELT (Extract, Load, Transform) tools are used to move and...Read more
Which databases does Looker work with?
1 comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
What is the difference between Power BI and Power BI embedded?
1 comment
AC
Power BI is for folks who want to create and analyze reports directly in the Power BI service. It's user-friendly and great for in-house data visualization....Read more
Microsoft Power BI Embedded has no more discussions with answers
Is Google Data Studio free to use?
4 comments
EK
Yes! There are two versions, Looker Studio (free) and Looker Studio Pro (which you have to pay a monthly cost per user per project).Read more
How good is Google Data Studio?
2 comments
EK
Amazing and user friendly platform to anyone build and connect any data to create dashboards. Read more
What is the best way to zoom into a specific country when using a map visual?
1 comment
EP
When you create a new map, the default Dimension is set to "Country ISO Code" which, when you try to select a Zoom Area, doesn't allow for countries.
If...Read more
Can you blend multiple data sources?
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Official Response from Grow.com
Data mashups are included on our Standard and Premium plans. Our software makes it easy to bring together multiple data sources in a single metric, so you...Read more
Does Grow provide a trial?
1 comment
Official Response from Grow.com
Yes! We want you to see the full impact that Grow can have for your business. But for most organizations (especially those without a data analyst), setting...Read more
What is the difference between you and other BI providers?
1 comment
Official Response from Grow.com
Business intelligence solutions can deliver huge ROI, but most BI solutions fail early on, especially for growing companies that fall in the underserved gap...Read more
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